Starbucks Coffee Company, the world`s leading retailer, roaster and brand of specialty coffee, has chosen Ascential`s DataStage XE, the unquestioned leader in enterprise data integration, as a strategic component of its global data warehouse and business intelligence architecture.
"Starbucks` business intelligence programme will deliver cross-enterprise, integrated business information that will improve decision-making and support strategic business initiatives that focus on our customers, products, employees and operational excellence," says Sherry Maple, VP of Information Strategies of Starbucks.
"Ascential was chosen as our strategic ETL (extraction, transformation, loading) partner following an extensive evaluation. We found them to be a world-class provider of industry-leading solutions with a strategic vision for product innovation."
"Like many exceptionally successful companies, Starbucks clearly understands that providing the right information across the organisation is essential to increasing customer satisfaction and service and driving business growth," says Pete Fiore, president of Ascential Software.
Starbucks is the runaway global coffee leader: in addition to its more than 5 000 retail locations in North America, Europe, the Middle East and the Pacific Rim, Starbucks sells coffee and tea products through its specialty operations, including its online store at Starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of super-premium ice creams through its joint venture partnerships. The company`s other brands enhance the Starbucks experience: Tazo Tea Company offers a line of innovative premium teas, and Hear Music produces and distributes a line of exceptional CDs.
Share
Editorial contacts