The tech book market has experienced some drastic changes, caused by a number of trends in this ever so dynamic industry.
The previous six years have seen the ebb and flow of the market, with extreme escalations and depreciation. The expansion of new technologies and devices has turned the average tech book consumer into an avid online consumer, who chooses when and how to enjoy their content.
Online portals such as www.fetch.my, that offer technical titles, show how the digital world is surpassing the print world. www.fetch.my offers a wide range of technical titles, e-learning materials and e-books in fields such as engineering, science, medical, business, management and academia.
www.fetch.my has exclusive distribution rights for publishers such as:
* John Wiley and Sons (publishers of the “Dummies” range), who dominate as the largest book publishers.
* OReilly, who have the second largest market share behind Dummies.
* McGraw Hill, who were one of the eight publishers that experienced an increase in figures in 2010.
* Microsoft Learning.
* Computer Step.
* Family Doctor publications.
* Intersoft publishing.
Titles by these publishers offer in-depth knowledge on categories that have experienced tremendous growth in the tech book market. These categories include Windows 7, iPad, cloud computing, social Web, digital photography, spreadsheets and software project management.
Windows 7 is the number one growth area for units in 2010 and is a solid leader for operating systems. The “Windows 7 Inside Out Kit” is the ultimate in-depth reference book for troubleshooting Windows 7 from the inside out, a must-have for those who wish to learn more about this category. www.fetch.my offers this book and an expanded range of Windows 7 titles.
iPad, having had no presence in 2009, is now the seventh largest category in the market share. 2010 brought about an assortment of technical titles on the iPad. Visit www.fetch.my to explore the wide range of iPad titles in the market.
Cloud computing, a growing category, developed in 2008 with eight new titles entering the market in 2010. www.fetch.my offers these titles. Explore cloud computing titles such as “Cloud Security - A comprehensive guide to secure cloud commuting”, “Cloud computing principles and paradigms”, and even “Cloud computing for Dummies”.
Social Web reflects an increasing interest in the social media scene, with titles in this category doubling in the last two years. www.fetch.my offers a multitude of social Web titles, such as: “Mining the social Web - unlocking the data within Facebook, Twitter and other sites”, and “Marketing to the Social Web - how digital customer communities build your business”. This is a category that promises to grow, with social media playing such a big role in people's day to day lives.
Digital photography: This is a very large category (second after Windows), with four titles selling more than 10 000 units. Popular titles such as “Canon EOS Digital Rebel Xti/400D” and “Digital field guide”, from www.fetch.my are digital photography titles that provide how-to information and no-fail formulas for getting great digital pictures.
Spreadsheets is the third largest and one of the healthiest super categories, with four titles selling more than 10 000 units. The following spreadsheet titles, plus many more, can be found on www.fetch.my: “Complete guide to spread trading”, “Traders' guide to equity spreads - Increase returns and lower risks with option strategies” and “One page project manager for IT projects -communicate and manage any project with a single sheet of paper”.
Software project management is a good-sized, consistent category with PMP and Agile being the most popular titles. A wide range of in-depth PMP software project management titles can be found on www.fetch.my, such as: “Better software project management - A primer for success”, “PMP project management professional exam Review Guide” and “PMP project management professional bundle”.
Systems and programming is the largest category and the chief indicator for the health of the computer book market in 2010. The biggest winners in growth order were: tablet, mobile programming, Windows consumer, security topics, hardware topics, social Web, computers and society, cloud computing and information technology data topics. Visit www.fetch.my and find your favourite systems and programming titles.
www.fetch.my is a fast, immediate and convenient portal that is designed specifically for your needs. So if you want all your technical titles at a click of a button, allow the yellow puppy to fetch them for you online.
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