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Staying on top of the game

By PR Connections
Johannesburg, 02 Feb 1998

A great many industries have turned to technology in an effort to cut costs and improve productivity over the years with much success - not least of them the worldwide gaming industry.

Consider for example the problems associated with managing a work-force that is largely transient and elements of which are required to be on call in the event of an unexpected rush of punters. In the United States, many casinos have taken up this challenge by implementing time & attendance as well as scheduling technology from Kronos.

Alan Barry, general manager of the company`s local subsidiary, says this success has come about due to an increased reliance on technology to automate tedious administrative processes. "As potential local licensees will know, the competition for punters in the tightly controlled South African gaming industry will be fierce - meaning that advantage derived from effective use of technology could be the difference between success and failure," he says.

Kronos` representative says the products remove the drudgery from the lives of management in the hotel and entertainment games, freeing them up to concentrate on improving and maintaining high levels of . "This translates into more repeat business which can only have a buoyant effect on the bottom line," he adds.

Barry says analysis has shown that Kronos` systems are so effective that they rarely take longer than 12 months to pay for themselves. "The more typical period for such return on investment is between three and six months," he says.

Explaining how this is achieved Barry cites the acknowledged belief that the largest single expense in any business is the work-force. "It stands to reason then that if a company manages its manpower resources more effectively using technology, savings are the inevitable result," he says.

Barry uses an installation at a local international wine, spirits and grape juice concentrate producer. "KWV opted for Kronos to satisfy its need for stricter control of manpower costs so as to remain competitive in international markets. And I think the recent overseas results speak for themselves," he says.

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