The provision of voice over Internet Protocol (VOIP) services has helped telecommunications service provider Storm to capture what it estimates to be 16% of the Western Cape call centre market.
According to Storm joint-CEO Tim Wyatt-Gunning, his company has signed up about 20 call centre customers in the province since legislation allowed the use of the technology from 1 February.
He says this has also been a benefit of the company's strategy to be one of the first to market with its VOIP offerings.
"The obvious benefits of VOIP are reduced costs and added redundancy... One of our first customers has already realised a 30% reduction in telecoms costs and is expecting to save more than a million rand in the first year of operations," Wyatt-Gunning says.
Tim Parsonson, Storm joint-CEO, says Storm's customer base so far represents multiple millions of minutes of calls made per month.
"About 80% of the calls are outgoing to overseas destinations," he says.
Parsonson says Storm is beginning to market its services to other parts of the country.
"We have a couple of clients in Johannesburg and we are about to sign a few more. So far our main emphasis has been on the Western Cape, where the contact centre industry is very well developed."
Parsonson says Storm will also increasingly target companies that have virtual private network needs where they have to integrate voice and data applications.
Wyatt-Gunning says Storm is installing three to five new call centres a month.
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