The global leader in business intelligence software, SAS has formed a strategic alliance with Amdocs to deliver advanced marketing automation and business intelligence solutions to communication service providers (CSPs).
Amdocs is recognised as the leading provider of software and services which enable integrated customer management and the intentional customer experience.
"Amdocs and SAS have formulated a compelling vision for decision-centric business intelligence in telecommunications," said Henry Morris, Group Vice-President and GM for Integration, Development and Application Strategies at IDC. "The synergy in this combination comes from bringing together SAS's predictive analytics and profitability software with Amdocs' telecommunications industry expertise and proven operational applications. The result promises to bring intelligence to the point of a decision, a key for optimising business operations."
Together, the two companies will enable CSPs to track and analyse valuable customer data and dynamically present the resulting intelligence via operational systems, such as billing, call centre and ordering. Companies will benefit from advanced customer segmentation, rapid deployment of one-to-one marketing campaigns and improved product lifecycle management that will reduce operating costs, enhance customer loyalty and lifetime value, and increase profitability.
Through a suite of joint solutions, Amdocs and SAS will provide mutual customers with a combination of best-in-class analytical software, business consulting and implementation services, allowing them to unlock valuable intelligence from operational systems. Organisations that adopt this integrated customer management approach will enjoy longer, more profitable customer relationships, as well as process improvements that reduce cost and improve overall operational agility.
"This alliance is about CSPs placing their customer at the core of their business," said Eli Gelman, executive vice-president at Amdocs. "With today's commoditisation of voice services, the business imperative faced by both fixed-line and wireless operators is to generate profit through value-added services. The synergy between our two companies allows service providers to align resources to better understand customers, act on that insight in a timely and relevant way and execute an effective integrated customer management strategy. We are pleased to work with SAS, the market leader in business intelligence and analytics, in enabling CSPs to generate and grow profitable customer relationships, creating an intentional customer experience. "
Available immediately, the first offering from Amdocs and SAS is the Customer Profitability and Segmentation solution. This solution allows CSPs to understand the costs associated with doing business with customers. It enables them to gain vital insight into their customers' behavioural drivers and make business decisions on the basis of that knowledge that maximise customer profitability and create a highly personalised, differentiated and intentional customer experience.
"CSPs cannot risk waiting for their systems provider to figure out business intelligence, that's why the combined strength of Amdocs and SAS is so compelling," said Jim Davis, senior vice-president and chief marketing officer at SAS.
"Together, SAS and Amdocs can deliver a comprehensive solution for CSPs to align their business around maximising customer lifetime value. The capabilities of our companies are highly complementary and SAS is particularly eager to leverage Amdocs' thought-leadership and robust consulting capabilities. Together we will help CSPs optimise their marketing spend, grow subscribers, maximise customer profitability and grow their bottom line."
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SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40 000 sites - including 96 of the top 100 companies on the Fortune Global 500 - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know.
Amdocs
Amdocs combines innovative software and services with deep business knowledge to accelerate implementation of an integrated customer management strategy by the world's leading service providers. By delivering a comprehensive portfolio of software and services that spans the customer lifecycle - target, sell, deliver, bill and support - Amdocs enables service companies to deliver an intentional customer experience, which results in stronger, more profitable customer relationships.
Service providers also benefit from a rapid return on investment, lower total cost of ownership and improved operational efficiencies. A global company with the revenue of $1.774 in fiscal 2004, Amdocs employs over 9 500 IT professionals and serves customers in more than 40 countries around the world. For more information, visit www.amdocs.com.
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