Messaging specialist Striata has released Version 2.7.3 of the Striata Application Platform, providing new features and enhancements to existing functionality as well as improved stability and usability.
According to Nic Ramage, Chief Technology Officer at Striata, the new platform version includes functionality inspired by both customer and market demand.
"A major feature is eSurvey which allows easy creation of customised electronic surveys using pre-defined templates. eSurvey allows questions to be posed in an e-mail, answers to be recorded into a database and the results to be interrogated. Built in to the functionality is a refer-a-friend process to manage viral marketing and broaden the survey reach."
The system provides real-time, online delivery and survey response statistics, and both can be downloaded in a report format.
Profile Manager functionality has been enhanced, increasing flexibility and facilitating integration into other Striata products and services for the customising of e-mails according to personal profiles.
Ramage adds that the new platform provides enhanced security for the control of access to the Striata Application Platform.
"Fraud initiated by e-mail is a growing concern," says Ramage, "so it is becoming increasingly important to be able to validate the e-mail sender using technologies such as digital certificates (to identify the person sending the e-mail) and DKIM (to identify the server sending the e-mail). However, not all e-mail clients and servers correctly handle digitally signed e-mails which may result in a broken e-mail in the user's inbox. This makes the roll-out of digitally signed e-mails to a wide audience much harder to do.
"We have enhanced our platform to enable digital signatures to be targeted at specific domains and to exclude other domains. This gives the sender control over which e-mail addresses receive digitally signed e-mails and which do not. In addition, the new version also provides support for the roll-out of DKIM which is a technology that allows for the authentication of legitimate e-mail senders which, in turn, addresses e-mail forgery and phishing issues and also allows for improved delivery rates."
In line with electronic communication best practice, the new platform version offers the ability to suppress e-mail addresses across mailing lists, making it simple and quick to comply with instructions from recipients who do not wish to receive their communications electronically.
Striata is also applying ongoing improvements to the installation processes for quicker and easier installation of platform upgrades.
Scalability and administration have also been improved.
"The new version makes better use of distributed architecture environments and offers improved administrative features for simpler backend management," concludes Ramage. "It is the highest capacity and most robust version yet."
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Striata is passionate about reducing the challenges and costs associated with traditional communication. We understand the power and efficiency of electronic communication, from marketing and operational messages, to the delivery of confidential documents securely by e-mail. Striata specialises in the secure delivery and payment of bills, statements, payslips, invoices and all other confidential documents, via encrypted e-mail, and in maximising the adoption of electronic solutions. Striata has been a provider of software and services in the electronic messaging arena since 1999 and has offices in New York, London, Sydney and Johannesburg. Visit www.striata.com for more information.
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