International utility, National Grid, has selected e-mail delivery and strategy specialist, Striata, to provide e-mail billing and transactional e-mail services.
The scope of the solution will include the secure delivery of e-mail bills to customers' inboxes, as well as more than 35 different types of transactional e-mails; such as bill-ready notifications payment due/past due notifications and numerous e-mails triggered by National Grid's self-service Web portal.
National Grid will benefit from significantly improved paper suppression rates, optimised mobile rendering, improved deliverability, increased brand awareness and targeted marketing. Every transactional e-mail sent will adhere to National Grid's brand identity and digital communication guidelines.
Striata's strategy team will work closely with National Grid on e-mail address gathering, paperless bill adoption, capturing electronic consent where required, content and subject lines. Striata will also ensure every e-mail can be viewed on any device, put measures in place to maximise deliverability and focus all other aspects of best-in-class e-mail communication.
"E-mail plays a vital role in our communications with customers, so we looked for a full service e-mail company that could provide specialist e-mail billing solutions, and add value to all our transactional e-mails, including messages triggered via our online portal. Striata will apply its expertise in deliverability, e-mail design and customer engagement to all e-mails, enabling us to consistently reach out to our customers and drive a better overall customer experience," says Lee Deibler, Lead Marketing Specialist, Digital Communications, National Grid.
“The ability to incorporate marketing offers and other important notices within eBills and transactional communications provides an ideal opportunity for companies to engage with customers where an electronic relationship has already been established," says Garin Toren, COO of Striata. "National Grid has made the decision to leverage the power of e-mail, an extremely powerful and cost-effective communication medium by engaging with its customers through transactional e-mail. Typically, these e-mails enjoy the highest open rates because customers are expecting them, so they represent powerful marketing real estate.
“By delivering eBills and transactional messages directly into the inbox, National Grid is extending its brand, improving customer experience and enhancing the digital dialogue with its customers.”
Garin Toren: Chief Operating Officer Striata
Garin Toren, Striata's Chief Operating Officer , runs the New York Regional Head Quarters and heads up the USA, Canadian, Central and South American Striata operations.
With more than 15 years dedicated internet and email experience, Garin specializes in 6 key areas: paperless adoption strategies, electronic document delivery, ebilling, email marketing, social media and general internet marketing strategy and execution.
Garin has a Bachelors Degree in Business Administration from Pace University in NY, as well as the Nexus Post Graduate Program from the Gordon Institute of Business Science in Johannesburg, South Africa (SA). Garin is also a certified SAP Functional Consultant specializing in SAP CRM and CIC.
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