Striata's Channel Program is expanding rapidly with the enrollment of Geko Designs as a reseller of Striata's eMarketing technology. The new partnership promises benefits to both parties; enabling Geko Designs to significantly extend their service offering, and providing Striata with a partner focused on electronic marketing.
A specialist in marketing strategy and services, Geko Designs sees online marketing as their core business, with traditional marketing services complementing their digital expertise.
Says David James, Striata Channel Manager, "The Striata Application Platform provides powerful tools for the execution and management of electronic communication campaigns, using a spread of media such as email, SMS and fax. Having a partner such as Geko Designs promises to improve our positioning as an electronic marketing 'production house'."
In partnering with Striata, Geko Designs boosts their ability to execute electronic campaigns quickly and efficiently across channels. Cally de Klerk, Creative Director at Geko Designs cites control as one of the key requirements from the relationship. "Striata's eMarketing software provides us with the ability to manage and monitor campaigns ourselves using the MyStriata web site. This is exceptionally important as the digital marketing environment is fast and fluid - there are always last minute changes!"
De Klerk also highlights the functionality of the system as a valuable add-on to their business. "Striata has been a leader in the electronic communication arena for a long time. Their software reflects their considerable experience in marketing across digital channels."
According to James, a digitally focused agency as a partner will enable Striata to further develop their electronic marketing software. "The best partners are those that push the envelope in their specialist areas, thereby challenging their technology partners to stay ahead of the pack. We look forward to many constructive challenges from Geko Designs."
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