Striata's 'Big 6' e-mail marketing trends of 2014 - video

By Phumeza Tontsi for Striata
Johannesburg, 19 May 2014

Sheryl-Lynn Collins, Customer Experience Manager, Striata SA

Striata's passion for e-mail marketing means the company is always ready to change, adjust, edit and consult to ensure clients' e-mail communications are relevant, responsive and provide an impressive ROI.

Watch this awesome seven-minute video presented by the company's customer experience manager, Sheryl-Lynn Collins, as she discusses Striata's Big 6 e-mail marketing trends of 2014.

Sheryl-Lynn highlights six key trends that marketers should consider to ensure the success of their e-mail marketing campaigns in 2014.

So, if you want to ensure the success of your e-mail marketing campaigns in 2014 in just seven minutes, simply press play!

[VIDEO:] https://striata.egnyte.com/h-s/20140519/BWVIlm2fD6

See also

Striata unveils new logo, new Web site

Glacier by Sanlam partners with Striata to enhance communications

Thanks for watching!

We hope you found the content of this video useful - we'd love to hear from you, so if you have any comments/questions please get in touch.

Connect with Sheryl-Lynn:
LinkedIn: Sheryl-Lynn Collins | Twitter: @sl_collins

References:
http://econsultancy.com/blog/64180-seven-super-exciting-predictions-for-boring-old-email-marketing-in-2014
http://kenscio.com/blog/2014/01/07/10-things-to-look-for-in-email-marketing-in-2014-2/
http://mediacaffeine.com/email-marketing-2014/
http://www.business2community.com/email-marketing/10-email-marketing-tips-2014-beyond-0604141#!ugXkl

Striata

Striata unlocks the power of e-mail and mobile messaging

Our electronic delivery solutions dramatically increase customer adoption of paperless bills, statements, policies, marketing and other high volume system-generated documents.

The world's largest financial services, utility, insurance, retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striata's interactive electronic documents and transactional messages.

Striata's enterprise platform, strategy and support services:

* drive significant paper suppression
* deliver ongoing cost savings
* accelerate payments
* enhance the customer experience
* enable regulatory compliance

Our comprehensive solutions expand the digital dialogue through personalised customer lifecycle messaging, retail receipts, notifications and alerts.

A global secure electronic communications specialist with over a decade of experience, Striata has operations in New York, London, Brussels, Johannesburg, Hong Kong, Sydney and partners in North and Latin America, Europe and Asia Pacific.

Bio: Sheryl-Lynn Collins, Customer Experience Manager, Striata SA

Sheryl-Lynn is passionate about bridging the gap between physical and digital. Aware that as marketers in a digital world, where the consumer is constantly connected, she looks for opportunities to deliver a rich digital experience from any physical channel.

As the eMarketing Customer Experience Manager, Sheryl-Lynn is fanatical about achieving both results and a good end user experience.

Based on her intimate understanding of eMarketing best practise, she firmly advocates that insight from constant measurement, data and testing should inform these standards. She believes in relevant communication that creatively emphasises the message and not the channel.

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Striata's 'Big 6' e-mail marketing trends of 2014 - video

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