Net Brothers, South Africa`s independent e-business consulting and strategy development firm, has launched a series of nationwide workshops to help marketers learn the fundamentals of profitably marketing and selling on the Internet.
Dubbed iMarket, the workshop has been developed as part of a series designed to help companies transform their business practices from traditional to electronic businesses.
"The Internet Marketing Workshop is the culmination of many years of online marketing," says John Ginsberg, MD of Net Brothers. "Many of the techniques we teach are based on our own experiences, learnt through trial and error." iMarket is presented in single 8-hour session, covering topics ranging from finding your target audience online to direct marketing via e-mail. The workshop can be conducted on customers premises, or to groups of 10 to 20 people.
"It`s important for companies to realise that marketing and selling over the Internet is different to the way it`s done traditionally. An advert that normally generates a reasonable response in traditional media can have no effect whatsoever online," adds Ginsberg. "The workshop demonstrates this and also explains how to overcome this problem.
"The beauty of the workshop approach is that it is interactive and fun, while giving all participants an in-depth understanding of Internet marketing techniques they can use from the minute they walk out the door. There is also no marketing hype. We cover both the pros and cons of online marketing in order to provide participants with an objective viewpoint," notes Ginsberg.
Interested parties are invited to contact John Ginsberg at (011) 783-7692 or at john@netbrothers.com. More information is also available at http://www.netbrothers.com/imarket.htm
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