ITWeb is hosting a CRM 2.0 Summit that will educate delegates on the significant impact the Consumer Protection Act (CPA) will have on the way business is conducted in SA.
Topics to be covered include the changing customer environment, new technologies and the revolutionary change in customer expectations. In addition, trends, tools and technologies for CRM and contact centres will be addressed.
The summit, to be held on 30 August at the Forum in Bryanston, will provide practical insight to solving the issues facing enterprises that interact with, and manage customer communications.
Several legal and CRM experts will address the summit. Among them, Roger Knowles, a Durban-based attorney, will present how the CPA affects the ICT industry.
He says the new law exists to empower consumers and as they start to understand the legislation and the effects thereof, business will feel the effects and has to change the way in which operations are run.
Knowles will also examine the right to privacy from direct marketers, loyalty programmes and the importance of clear communication. He will also give practical examples on the implications placed on direct marketers, as stipulated by section 11 of the Act.
ITWeb CRM 2.0 Summit
ITWeb CRM 2.0 Summit will take place at the Forum in Bryanston on 30 August. For more information and to reserve your seat, please click here
He says he will examine how customer loyalty programmes are affected by this legislation and its impact on database management systems.
The implication of the Act in the call centre environment will also be addressed by focussing on the importance of the simplicity of language in providing better understanding to consumers.
For more information and to book your seat to the CRM 2.0 Summit, please click here.
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