Sun Microsystems has completed the integration of its Sun Developer Connection Partner Programme, previously Sun's single worldwide entry point for software development companies, into its iForce Partner Programme, previously comprised largely of Sun channel and integration partners.
"This announcement marks a milestone for Sun by uniting all of the company's partner programmes and initiatives under a single banner as part of Sun's iForce Initiative," says Daryl Blundell, solutions sales manager at Sun Microsystems SA.
He explains that through the iForce Partner Program, Sun is expanding its partner profitability by bringing multiple iForce partners together and linking them to the customer directly.
"Sun is simplifying its business and engagement processes and communications to enhance how it works with partners," says Blundell, noting that for over 20 years, Sun has focused strongly on providing solutions through its partners.
"Consolidating partner activities under the iForce umbrella will help facilitate the development of Sun-based solutions and increase collaboration across its partner community - including development and reselling partner communities," comments Nicole Gallant, Manager, Software Strategic Alliances Research at IDC.
The iForce Partner Programme provides tools, marketing and development resources, as well as expanded revenue and market opportunities to all Sun iForce partners, along with sales incentives to channel and system integration partners.
Some of the resources and incentive programs include: access to development hardware, software and engineering-level technical support; iForce Solution, Partner and Partner Products directories; iForce Information Source; joint marketing activities and use of the iForce partner logo; access to iForce Solution Centres, iForce Competency Centres and iForce Rewards incentives.
"This enhanced partner program will help drive increased multi-company collaboration to expand the portfolio of customer solutions available on Sun's network computing infrastructure platform," adds Blundell.
"Our commitment to our partners is stronger than ever, and today, through the iForce Partner Program, we can team with industry leading partners to deliver proven technology and business solutions for our customers," he concludes.
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