Leaf Wireless today announced that Sun International had chosen the company as its strategic mobile partner.
"We know that through this partnership with Leaf Wireless, we can increase our responsiveness to our users in a much more convenient fashion," commented Wimpie Reyneke, Group Marketing Manager for Gaming at Sun International.
"It will now be possible to tailor our communications to our customers more effectively and thus improve and redefine their experiences by providing them with immediate, 24-hour access to the many services and promotions we have available and/or on offer.
"One such example of this new type of `in-pocket` marketing is that of the `virtual voucher` for `Most Valued Guests`, sent to a user`s handset and redeemable at a particular resort, that is valid for one week and entitles the holder to a dinner for two. This enhanced level of personalised interaction with guests presents Sun International with many opportunities to further extend our market position as a leading provider of premier entertainment and leisure."
"We look forward to a successful relationship with Sun International," added Brandon Leigh, CEO of Leaf Wireless. "We believe our understanding of the mobile technology industry and the technology we have developed in that space will provide numerous and relevant information and entertainment services to the mobile user from anywhere and at any time utilising the extensive database that Sun International has at its disposal. After all, with Sun International, there is an entire world to explore all under one brand. The prospect of mobilising this world presents Leaf Wireless with an exciting challenge and we are enthusiastic about creating many new and innovative mobile products and services to complement the wide range of activities on offer at any Sun International venue."
Specific new initiatives directly stemming from this new strategic partnership will be progressively announced over the coming weeks and months.
For further information, please contact Craig Bregman, telephone (011) 326 1844; fax (011) 326 1853; e-mail craigb@leafwireless.com.
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Sun International, listed on the JSE, is a SA-based company that maintains a leading position in the leisure and tourism industry in southern Africa. Its portfolio includes several hotels, and encompasses numerous entertainment, recreational, conference and casino facilities.
Leaf Wireless
Leaf Wireless, based in SA, is a global convergence technology company that provides fully integrated end-to-end mobile solutions and services encompassing context based applications; platform design; hosting; and mobile media content creation. The Leaf Wireless value proposition is to innovate, and through this innovation deliver solutions that enhance the lives of its extended community whilst delivering sustained ROIs to all stakeholders and business partners.
Founded in 1999, Leaf Wireless continues to deliver products, solutions and strategies for a diversity of companies including some of SA`s most respected corporate, media and entertainment organisations.
The Leaf Wireless platform touches over one million people each and every day.
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