Sun Microsystems and SAS Institute are partnering on a solution that provides relief for companies that deliver bills over the Internet. Through this, companies will be able to analyse their customer and billing data to predict customer behaviour, cross-sell/upsell new services and reduce churn.
"Companies will find it easier to predict customer requirements and requests, sharpen marketing strategy and improve customer care," comments Duncan Peruch, iPlanet sales manager at Sun Microsystems SA.
The solution involves integrating SAS e-Intelligence, data mining and analytical customer relationship management (CRM) software with the iPlanet BillerXpert software, an Internet bill presentment and payment (IBPP) solution, from iPLanet E-Commerce Solutions, a Sun-Netscape Alliance.
As a result, iPlanet BillerXpert enterprise customers will be able to access, manage and analyse their customer and billing data to predict customer behaviour more precisely, evaluate and segment customers more accurately, and understand customer preferences more fully.
Commenting on the partnership with SAS Institute, Peruch, says this is an excellent example of how iPlanet's technology can be used with third party offerings to produce a compelling service solution.
"In this instance, we are expanding our opportunities with SAS, a strong Sun partner and leader in data analytics and e-intelligence," says Peruch.
SAS will add an e-Intelligence layer, including analytical CRM components for marketing automation/campaign management and personalisation specifically tailored for billers and billing-service providers offering services over the Web.
This layer, built with the company's SAS/Warehouse Administrator data warehouse and Enterprise MinerT data mining software packages, will provide billers with a repository of analytical models to apply to billing data gathered in the iPlanet BillerXpert database.
"Integrating SAS data mining and e-Intelligence capabilities with iPlanet BillerXpert will enable banks, retailers and other companies engaged in online billing to better understand their customers and to build stronger relationships with them," says Bill Hoggarth, MD of SAS South Africa.
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