US-based Bradmark Technologies, a provider of software solutions for relational database management systems, has announced its entry into the South African market with the appointment of Sybase SA as its distributor for Africa.
According to Allan Lobeck, VP of worldwide operations for Bradmark Technologies, Bradmark recognises SA as an increasingly important economy.
"With a strong Sybase community, we are looking to augment our growing Europe, Middle East and Africa presence by aggressively pursuing the marketplace within these regions," he says.
Bradmark is the only database tool vendor providing the full range of Sybase monitoring solutions, Lobeck says. "We are simply responding to the growing demand throughout SA for our data management solution, and the requests for Bradmark products from the region are on the rise."
Commenting on Bradmark's appointment of Sybase SA, Lobeck says Bradmark received a number of direct enquiries from Africa for its products, and recognised the need for a local presence that could represent and support its customers in the region.
Under the distribution agreement, Sybase SA will supply Bradmark's Surveillance product set of cross-functional, real-time monitoring, management and reporting database and operating system tools.
Lobeck says Sybase SA understands that many organisations now have mixed database environments. "Therefore, the Bradmark product set suits our Sybase SA business model where we deliver solutions to mixed environments," he explains. "Having one monitoring tool for multiple databases makes life easier for the database administrator, as well as IT management who can look at one report format for all the various databases."
Bradmark also provides Surveillance products to monitor environments involving multiple variants of Unix, Linux and Windows operating systems.
Sybase says it is committed to developing and maintaining relationships with software companies that provide database management tools that are complementary to the Sybase SA offering.
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