Sybase, a SAP company and enterprise and mobile software business, has announced the Sybase Mobile Sales for SAP CRM for BlackBerry - a new super app that delivers an integrated application experience on BlackBerry smartphones.
By extending the SAP Customer Relationship Management (SAP CRM) application to the expansive BlackBerry smartphone community, Sybase and SAP are making it possible for sales, service and marketing professionals to experience significant productivity gains through this super app.
“The new mobile solution for BlackBerry smartphones from SAP and Sybase provides comprehensive access to up-to-the-minute SAP customer and business analytics data and the ability to seamlessly conduct workflow processes anytime, anywhere,” says Julie Tomlinson, director at Sybase South Africa. “Advanced features like instantaneous alerts via BlackBerry push technology, and integration with the BlackBerry inbox and calendar, provide users with a super app experience on BlackBerry smartphones.”
Enterprises can also further exploit their IT infrastructure investment by improving mobile worker productivity and efficiency, shortening sales cycles, and increasing visibility into performance.
By making available business-critical data on BlackBerry smartphones using the Sybase Unwired Platform and the BlackBerry platform, SAP and Sybase are transforming enterprise operations to not only address the short-term imperatives of reducing costs and better decision making in the field, but also helping companies achieve differentiated capabilities in order to compete effectively over the long-term.
According to research by analyst firm, the Yankee Group, mobile CRM solutions have a more than 70% adoption rate among enterprise users, surpassing even traditional CRM options.
“We are seeing CRM as one of the primary entry points for enterprise mobility implementations,” says Gary Kovacs, senior VP of markets, products, solutions at Sybase. “Real-time mobile access to proven business applications in the SAP Business Suite significantly drives innovation, productivity, and the overall customer experience. Sybase has built a unique mobile experience for the SAP CRM application for BlackBerry smartphones and that, combined with the BlackBerry enterprise solution's strength in the enterprise and our leading mobility platform, allows us to transform businesses through enterprise-wide mobility globally.”
“Sybase Mobile Sales for SAP CRM delivers the type of powerful experience our enterprise customers expect on BlackBerry smartphones,” says Jeff McDowell, senior VP at Research in Motion. “We look forward to future innovation on the SAP, Sybase and BlackBerry platforms to empower the developer community to build super apps for the SAP Business Suite that deliver a true, native BlackBerry experience.”
SAP has more than 102 500 customers in over 120 countries and enables organisations to maximise interactions across the customer life cycle by allowing transactions to be consistent and relevant with real-time and accurate information.
The Sybase Mobile Sales application for SAP CRM for BlackBerry smartphones is scheduled to be available in November 2010. For more details, visit www.sybase.com/SAP.
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