Symantec Corporation has announced its channel strategy and vision, including planned enhancements to the Symantec Partner Program focused on helping partners differentiate their businesses, maximise sales opportunities and accelerate profitability.
In 2010, Symantec will offer partners additional opportunities for growth and provide them with solutions to solve customers' complex business issues. Under the enhanced programme, which will go into effect at the end of 2010, Symantec will put an increased focus on driving partner competence in key solutions areas and providing partners with more resources, tools, incentives and sales support.
Differentiating with specialisations
Symantec is enhancing the Symantec Partner Programme to put a greater emphasis on rewarding partner capabilities and competence. Specialisations, which recognise partners with a proven expertise in a particular area of business, will become the cornerstone of the Symantec Partner Programme.
Specialisations provide partners with the skills and experience required to deliver differentiated service to their customers. Partners achieve specialisations by meeting certain requirements that deepen their knowledge and proficiency in a solution family. Symantec currently offers the following specialisations: endpoint management, SMB, data loss prevention (DLP), foundational enterprise security and IT compliance, with more to come in the near future [1].
The Symantec Partner Programme will continue with the existing partner levels, which include Registered, Silver, Gold and Platinum. Within the enhanced programme, specialisations will become essential to attaining partner levels.
Maximising opportunities with new enablement resources
As partners achieve specialisations and deepen their expertise in Symantec solutions, Symantec will provide partners with additional resources to help drive their businesses in alignment with the market opportunities that Symantec has identified.
Symantec will provide increased channel enablement tools to help partners increase their revenue around Symantec solutions and deliver more value to their customers.
Accelerating profitability with tools, incentives
To recognise partners' investment and expertise, the Symantec Partner Programme will provide exclusive benefits to specialised partners that will help increase their competitive advantage, improve recognition by customers and drive more revenue. Specialised partners will have greater access to Symantec sales and technical resources as well as financial incentives that will help accelerate the sales cycle. In turn, Symantec can bring new customer solutions to market faster with support from qualified partners who have competencies in the respective solution family.
The Symantec Partner Programme enhancements will go into effect in late 2010. While Symantec partners will have a transition period to begin the process of achieving specialisations that are relevant to their business, partners can begin to maximise the benefits of the new programme structure by achieving specialisations today.
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Supporting quotes from Chad Cleevely, distribution and small business manager at Symantec:
“Symantec is committed to more deeply integrating partners into our business over the next year. Our goal is to provide partners with the products, programmes and incentives to keep them engaged with Symantec. We anticipate our Partner Programme enhancements will enable our partners to be more profitable with Symantec solutions, drive growth opportunities and deepen their investment in partnering with Symantec.”
“The vision of Symantec's global channel programme is to offer opportunities for predictable, profitable growth for our partners and enable them to deliver solutions and services that protect customers' most critical information. As specialisations become central to our programme, partners will find even more opportunities to differentiate themselves and deepen their expertise in Symantec solutions and services. Symantec will deliver several new tools and resources over the next few months to help partners maximise sales opportunities and accelerate profitability in the new model.”
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Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organisations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at http://www.symantec.com.
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Forward-looking statements: Any forward-looking indication of plans for products or programs is preliminary and all future release or delivery dates are tentative and are subject to change. Any future program plans, or release of the a product or planned modifications to product capability, functionality, or feature are subject to ongoing evaluation by Symantec, and may or may not be implemented and should not be considered firm commitments by Symantec and should not be relied upon in making program participation or product purchasing decisions.
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