Syngenta SA selects AdvanceNet-Pivotal to build customer-centric culture

AdvanceNet today announced that Syngenta South Africa, a world leading agribusiness company focusing on the development of innovative crop protection, seed solutions and sustainable agriculture has invested in Pivotal eRelationship 2000 (eBRM) to assist in their interactions with customers, information delivery; tracking of customer needs and tighter integration with growers, partners and employees.

Syngenta uses Pivotal successfully in other parts of the world. "This proven success in our industry along with AdvanceNet`s comprehensive vision of CRM and affiliation to our culture was instrumental in us moving forward," says Tersia Boonzaaier - Direct Marketing and Research Manager.

Syngenta South Africa will use Pivotal eRelationship to elevate standards of customer service; create an improved channel for information delivery to customers, growers and employees; and compile comprehensive market research. "CRM - as a concept - is important to every facet of how we operate, and Pivotal Relationship is another opportunity for us to build customer-centric capabilities."

AdvanceNet`s CRM practice continues to be successful. "We use Pivotal comprehensively ourselves. This confidence in the product and a mindset of challenging the product continuously to produce efficiencies and be a better and more effective company to interact with is incredibly important to our clients. The comfort is enormous when they are investing in such a strategic move such as a CRM implementation," says Thomas Barker - Divisional Manager - eBusiness.

Pivotal enables entrepreneurial companies to implement business solutions that span marketing, sales, service and support by optimising business processes, to gain customer acquisition, loyalty and revenue.

AdvanceNet was appointed the Alliance Partner for sub-Saharan Africa for Pivotal`s Customer Relationship products in 1999. AdvanceNet implemented the first Pivotal eRelationship site in SA. Pivotal currently has more than 1 500 customers worldwide, and is represented in more than 35 countries.