With e-commerce booming in the South African markets, more and more organisations are offering e-commerce to their clients. The increase in e-commerce is mainly due to the safety procedures, ease of purchasing online and a busy lifestyle. However, some companies are not selling as much as they would like to.
"Online shopping is definitely on the increase, but while 43% of sales are influenced by online, actual online sales account for only about 9% of retail," was the key message from Jim Mason, Executive Director of Strategy and Insights at Razorfish UK at the EMEA Summit.
It's still an impressive figure, but it just goes to show there is huge room for improvement. It's not about the tech, it's about enabling the relationship with the customer and meeting those basic human needs.
So, what are some of these pain points and how does Syntech address these issues?
* It's complicated.
* What about safety and security?
* Not enough product information.
* Losing that personal touch.
Syntech gives its resellers ease of purchase and ensures all its resellers that they will not lose the personal interaction they have experienced in the past.
All of the detailed product information is freely available on Syntech's Web site, but pricing and ordering functionality is restricted exclusively for its resellers.
It's important to Syntech that its reseller network is protected and that all business is channelled through partners, which is why it doesn't share any pricing to the public. Its online portal offers live stock information, competitive pricing and a secure platform that empowers its resellers to deliver more value to their customers.
Syntech saves you precious time
Syntech is proud to offer its loyal resellers the opportunity to purchase online. Today's society is always busy, knowing that time is money and every second counts. Syntech's resellers can now purchase items in the safety of their own office or store. Never missing a sales opportunity and, as a result, avoiding wasting precious time.
Syntech offers a safe, secure purchasing environment
If security is the main reason for avoiding purchasing online, then Syntech has news for you. Syntech offers a safe and secure online purchasing process, via EFT, credit card or via account. Syntech's online store is available 24/7. In addition to online sales, you will receive sound after sales service and customer service.
Syntech's Web site offers detailed product information
Detailed product information, case studies and marketing material is shared freely with its resellers in order to add value to the channel.
Once Syntech's Reward Programme is established, resellers will receive unique special offers and special pricing offers exclusively available online.
Syntech keeps it personal
If you need to speak to someone at Syntech, know that you have your own dedicated account manager to ensure accountability and personal interaction. Syntech's product specialists work closely with resellers to develop solutions that assist with the sales process.
End-users browsing Syntech's site are able to buy products they like through Syntech's unique "Buy now" functionality, which redirects the user to the online store of one of the resellers that is participating in the programme. If you are reseller with an online store and would like more information about the programme, click here: http://www.syntech.co.za/become-reseller/.
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Syntech
Syntech was established in 2002. Its product ranges are sourced from a variety of international manufacturers. It distributes a number of top brands and distributes an extensive range of computer-related products throughout sub-Saharan Africa.
Syntech's objective is to create solutions. It has developed its product range by offering complete solutions with several focused products that cater for individual reseller requirements.
Syntech's long-standing relationships with its suppliers ensure it provides products which have been developed in accordance with market demands. Syntech's distribution-orientated business structure and advanced logistics system ensure all its clients can expect and be assured of cost-effective solutions being delivered on time. For further information, please visit www.syntech.co.za or contact Syntech on sales@syntech.co.za +27 21 514 5300.
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