T-Mobile, one of the leading mobile operators in Austria, and Comverse, a subsidiary of Comverse Technology, Inc and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced deployment of Comverse Fun Dial to provide Austrian users with a personalised ringback tone service, branded SoundLogo by T-Mobile Austria.
Replacing a legacy system, this deployment is one of a series of Fun Dial implementations in a global cooperation between T-Mobile and Comverse that includes the Netherlands, Czech Republic, Germany and Hungary.
The T-Mobile SoundLogo ringback tone service makes mobile communications more personal and fun, enabling users to express themselves by replacing the standard system tones that their callers hear with favourite music tracks from a rich content portfolio. Advantages of Comverse Fun Dial include the ability to choose a wide variety of music and to assign content for different callers and for different occasions. In addition, business users gain a marketing tool that turns the ringing time before calls are answered into a productive vehicle for corporate branding and promotion.
Dr Georg P"olzl, Chief Executive Officer of T-Mobile Austria, said: "Music and personalisation are major draws and differentiators for us, and customisable ringback tones have opened a whole new area for musical content and self-expression. Comverse Fun Dial maximises user enjoyment through its rich features and functionality, and its effective marketing tools help increase service penetration, boost usage and enhance content sales."
"Deploying Comverse Fun Dial as a distributed solution on a global level gives T-Mobile significant advantages of quick scalability and centralisation, while still providing flexible decentralised control that accommodates local preferences," said Zeevi Bregman, Comverse Chief Executive Officer. "Comverse's leadership in the ringback tone market combined with our content delivery are an integral part of our content offering that is designed to increase revenues and user satisfaction."
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T-Mobile Austria is part of a strong international player - T-Mobile International - which is one of the world's leading mobile network providers with more than 90 million customers worldwide. As a strong national player, T-Mobile Austria stands for innovation and dynamics based on the highest degree of customer and market orientation. With over three million customers, T-Mobile Austria is well established in the Austrian market and acts in its role as a trendsetter. Roughly one-third of all Austrian mobile phone customers benefit from the global brand T-Mobile and from the advantages that this reliable, attractive and innovative mobile phone provider offers.
Comverse
Comverse, a subsidiary of Comverse Technology, Inc (NASDAQ: CMVT), is the world's leading provider of software and systems enabling network-based multimedia enhanced communication and billing services. The company's Total Communication portfolio includes value-added messaging, personalised data and content-based services, and real-time converged billing solutions. Over 450 communication and content service providers in more than 120 countries use Comverse products to generate revenues, strengthen customer loyalty and improve operational efficiency. For additional information, visit the Comverse Web site at www.comverse.com or the Comverse Technology Web site at www.cmvt.com.
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