The name Jenna Clifford has long been associated with luxury, opulence and devastatingly beautiful jewellery. Now the store has gone online, offering customers the chance to buy pieces from a few of the ranges available.
Appearance
The site makes excellent use of white space, and crisp graphics which extend the image of Jenna Clifford elegance and exclusivity into the virtual world.
Functionality
Despite its graphic-heavy content, the site is fast to load and easy to understand.
Navigation
More and more e-commerce sites are realising the importance of good navigation guides, and this one is no exception. The navigation bars stay firmly in place, making browsing an absolute breeze.
Content
Currently, there are very few lines represented; customers will be restricted to the Renaissance range and a few other collections making use of materials representative of the "new millennium". Both men`s and women`s accessories are featured.
The range that is accessible online is enough to tempt you into both buying online and making a trip to the brick-and-mortar store. To whet one`s appetite, the site features a photograph of the entrance to said brick-and-mortar store, which looks very inviting indeed.
The site also has interesting information regarding the appearance of Jenna Clifford jewellery at the cream of social and sporting functions.
Litmus test
Tragic as it may be, the products featured at this site are slightly too rich for my pocket. However, a dry run through the purchasing process works without a hitch, and it can be assumed that actual transactions will go off as smoothly.
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