Zappar is an app. But it's not just any app. It's a clever little app that brings brands to life in ways that the South African market has only dreamed of. It uses augmented reality to turn one-dimensional communications into vibrant, animated, three-dimensional brand experiences - all via mobile or tablet.
And what makes Zappar different to a clutter of wannabes out there? It's user-friendly, its codes are customisable, and it can be fully integrated into any creative solution. It's interactive and it engages with consumers on a level which is only limited by the imagination.
Zap codes are already opening up new worlds of mobile content and entertainment for clients such as Sony Music, Disney, Warner Brothers, Lenovo, Dunkin' Donuts and Asda - to name a few - and now, the international hit is heading for South African shores.
Brought to you by leading mobile solutions provider, Integrat Mobile, Zappar will form part of the company's cutting-edge product arsenal - and in a coup for the company, Integrat Mobile will be Zappar's authorised reseller partner within South African borders.
Says Max Dawes, Partnerships Director at Zappar: "We couldn't be more excited about entering the South African market and have found the perfect partner in Integrat Mobile. It's an amazing time to be doing business in SA with smartphone penetration and usage on an exponential curve."
Using animation, video, audio or still images, Zappar campaigns melt seamlessly into all Apple and Android devices.
Zappar SA will be launched at glitzy events in Johannesburg and Cape Town on 4 and 6 March 2014 respectively, where the South African team as well as Zappar co-founder, Caspar Thykier, and Partnerships Director, Max Dawes, will be available for interviews pre- and post-event.
For more information on how Zappar works, and what it is capable of, watch this: http://vimeo.com/68298942 - and no, you're not 'seeing things'.
Find out more:
www.zappar.com
www.integratmobile.co.za
To secure press interviews please contact:
Thumeka Mblane thumeka@redink.co.za
Yolande Swanepoel yolande@redink.co.za
0861 733 465
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