Tarsus Technologies has announced the mass availability of the first AMD-based desktop computer to come out of HP locally, since the company merged with Compaq four years ago.
"This is great news for both SMBs and corporates alike," says Jason McMillan, HP Product Manager at Tarsus, "as it gives buyers a desktop that is configured somewhat better than a conventional entry-level offering, but at an entry-level price point."
McMillan says this move is further testimony to the fact that HP`s relationship with AMD has been growing in strength over the past two years.
"For quite some time, the only AMD-based offerings available from HP were in the server space," he says. "Then last year, HP made a foray into AMD-based notebooks with the local release of the NX6125. This year, it`s the desktop`s turn with the release of the new AMD processor-based DX5150."
McMillan says beyond `more value for money`, the DX5150 marks the formation of a new market space for HP. "The price/performance delta is extremely attractive on this new machine and while buyers would have only been able to afford an Intel Celeron-based desktop before, now they can gain access to a Athlon XP processor with additional RAM and other great extras.
"This release opens up a space directly in between the entry-level and middle of the road market, but at an entry-level price. We`re confident it`s going to be a winner," he enthuses.
He says AMD has a proven and stable platform in the Athlon XP and the fact that we are able to offer a P4 equivalent at such an attractive price point bodes well for sales.
The DX5150 is also bundled with a one-year on-site warranty, a combo optical drive (DVD-ROM/CD-R) standard and 512MB of RAM.
"With the extra budget headroom this machine affords, we believe it could even become a strong challenger to the price break above it. Users can now choose to bundle a monitor, more memory and a larger hard disk with the DX5150 and come out with a solution that`s potentially loaded with more features than an expensive desktop.
"From R3 999, including VAT, the DX5150 is definitely an attractive deal," he concludes.
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With 20 years` experience in the ICT industry, Tarsus is the leading value-added distributor in South Africa, specialising in the supply of the world`s foremost PC and peripheral hardware brands to the local reseller channel.
Tarsus strives to meet the channel`s needs for credit funding, stock availability and efficient logistics, ensuring resellers are able to deliver the highest quality service to their customers, focus on support and compiling the best overall solutions for their end-user customer base at the lowest possible cost.
The company prides itself on its flexibility, adaptability, knowledge, skills and successful track record combined with an industry-leading ability to manage large rollouts. These are the reasons Tarsus has consistently been rated as the top distributor in the country by international vendors, resellers and the IT media alike.
With its strong commitment to the South African channel, Tarsus is able to not only make the reseller channel more efficient, but more importantly, it plays a vital role in dramatically reducing the costs of doing business in the local ICT market.
Brands represented by the Tarsus stable include industry leaders like Acer, HP, IBM, Lenovo, Oki, Samsung, TallyGenicom, Targus and Wyse Technology.
More information about Tarsus is available at http://www.tarsus.co.za.
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