Johannesburg, 16 Oct 2015
Report scope. Analytics has become extremely important to business. Many organisations are on the cusp of moving from reporting and dashboards to newer forms of analytics. The result is that companies are looking for a way to drive insight and action using analytics without becoming mired in analytics and infrastructure issues. The purpose of this report is to accelerate understanding of the many new technologies and practices that have emerged recently around analytics.
Survey methodology. In late July 2014, TDWI sent an invitation via e-mail to business and IT executives; VPs and directors of BI, analytics, and data warehousing; business and data analysts; data scientists; IT application managers; and other BI/DW professionals, asking them to complete an Internet-based survey. The invitation was also delivered via Web sites, newsletters, and publications from TDWI. The survey drew over 450 responses. From these, we excluded incomplete responses as well as some respondents who identified themselves as vendors or academics. The resulting 328 responses form the core data sample for this report.
Research methods. In addition to the survey, TDWI Research conducted telephone interviews with technical users, business sponsors, and experts. TDWI also received product briefings from vendors of products and services related to the best practices under discussion.
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