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TEAMtalk acquires FullCircle Sport Online

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 14 Feb 2014

TEAMtalk media, a member of the Ole! Media Group has acquired boutique digital sports consultancy, FullCircle Sport Online.

The merger sees TEAMtalk media expanding its network of sports writers and increasing its footprint across the local football landscape as well as a number of other key properties that bolster TEAMtalk's dominance in this space.

Started in 2009 by entrepreneur Thapelo Moloantoa, FullCircle Sport Online provides digital consultancy services to Free State Stars, Polokwane City and Black Leopards football clubs, as well as Stadium Management SA and the Hellenic, Italian and Portuguese Alliance.

Additionally, the agency handles the Web sites and social media for sporting professionals such as Itumeleng Khune, Teko Modise and Siphiwe Tshabalala. TEAMtalk Media will continue to extend these services.

From its former London base, the agency has also managed online services for South Africans who have made their mark in UK football, such as Mark Fish and Shaun Bartlett (Charlton Athletic), Mbulelo Mabizela (Tottenham Hotspur) and Kagisho Dikgacoi (Fulham and Crystal Palace).

"It's great to have the FullCircle guys on board as this provides both companies with an excellent opportunity to expand skills and services to our clients and for the benefit of the industry as a whole," says Ant Pascoe, GM of TEAMtalk Media.

Thapelo Moloantoa concurs and is enthusiastic: "Sport is a growing phenomenon not only in South Africa but across the continent. Sporting stars are our equivalent of Hollywood celebrities and are attracting a growing audience that stay in touch with the news on an ongoing basis. Digital makes that happen easier and more readily."

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