The Huge Group Ltd, which listed on the JSE's AltX exchange just two weeks ago, has announced that it will merge its operating subsidiaries TelePassport (Pty) Ltd and newly acquired Centracell (Pty) Ltd, to create a new mega-managed telecoms player called "Huge Telecom".
The new name and branding was unveiled at an exclusive function for clients, business partners, stakeholders and staff of the Huge Group, held at the Johannesburg Country Club last week, where the acquisition of Centracell was also announced.
Huge Group and TelePassport CEO Anton Potgieter explains: "With the conclusion of the Centracell acquisition by the Huge Group last week, we now have two leading telecoms players in the Huge Group stable. When you analyse the operations of TelePassport and Centracell, they have very complementary strengths, and are the perfect match for an effective and speedy merger into what will be a formidable force in the telecoms market - creating a trusted intermediary that will quickly set new standards in the emerging managed telecoms segment of this market."
Centracell managing director Julian Morelis adds: "We are extremely excited about the opportunities that lie ahead for Huge Telecom. We are passionately committed to the unity of these two great companies, that have so much to offer to investors, suppliers, channel partners, staff and most importantly clients, all of whom have contributed to the success they enjoy today."
Potgieter continues: "The creation of Huge Telecom completes the last stage of our transformation into a significant listed telecoms player, with headline branding that cannot be ignored. Reaction to the Huge name and branding has been positive on all levels, and this is the best time to be re-branding and merging these two entities - despite the fact that both are very successful and well known in their own right in the South African telecoms market. However, we have great plans for the Huge Group, and the new name and logo project the right image for this."
The name Huge dawned on Potgieter about a year ago - since then it has won the imaginations of all those who have worked with it. He enthuses: "We are all very excited about Huge Telecom - after all, it sums up all our business stands for - huge innovations, huge savings, huge results, huge accountability... and we are sure we are headed for a Huge future with Huge success!"
Huge Telecom currently boasts an annual turnover of R500 million in annuity revenue streams, and strong growth is projected to add to this figure.
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