TenFarms today announced a $2.7 million angel funding round that will be used to fuel the continued development of its Photopoll app for iOS devices and bring Adtile, a new advertising solution for smartphones and tablets, to market. Unlike existing banner advertisements on mobile devices, Adtile is built on patent-pending technology and will deliver geo-targeted ads through native and Web applications, fully embedded for a more user-friendly and engaging design.
"Banner ads might still function well in print and on desktop computers, but it's clear that they just don't work on mobile devices," said Nils Forsblom, Founder and CEO of TenFarms. "Not only are banner ads intrusive to mobile users, but the limited space and inadvertent taps from the 'fat finger' effect don't offer advertisers a reliable platform for quality engagement. Adtile will change all of this with a simple and automated method for integrating ads into mobile apps and Web sites. We believe the best way to revolutionise advertising is to create an entirely new design that embraces the needs of mobile users and publishers, making it part of the user experience."
The Adtile mobile advertising solution consists of a customisable SDK that enables easy integration into mobile applications and Web sites, complete with a dashboard to deploy and analyse campaigns. Adtile's unique algorithm has the ability to determine a user's location and deliver smart ads based on that data. Additionally, ads are served based on specific keywords, categories and more, ensuring relevant ads reach consumers, which offers developers and brands options for a fully automated but very targeted and tailored campaign. Adtile will also allow flexibility in the delivery approach based on the type of mobile application, whether it is music, games, lifestyle, shopping, or any other category.
TenFarms most recently introduced Photopoll, the world's first mobile app for iOS devices that allows users to group and share multiple photos into a feed for instant polling. Compared to other apps that only allow feedback on one or two photos, Photopoll empowers users to share their stories through up to five photos, or poll the open community to access public opinion on any given topic. Part of the new funding will go towards further development of the application and experience, and growing its user base.
For more information about Adtile, visit www.adtile.me.
For more information about Photopoll, visit www.photopoll.com.
* Facebook: www.facebook.com/photopoll
* Twitter: www.twitter.com/photopoll
* App Store: https://itunes.apple.com/us/app/photopoll/id456863839?ls=1&mt=8
