Data-driven marketing is one of the hottest trends at the moment, as companies wake up to the potential for using big data to take marketing onto the next level. Data-driven marketing allows companies to interact with customers, gain a deeper understanding of their needs and behaviours, and to use the Web, mobile and social media channels that they are using. Data-driven marketing also gives marketers the ability to see which marketing initiatives work, and which ones do not.
"Technology now provides the tools that permit marketers to genuinely calculate return on their marketing investment. It's a measure of how important this trend is that Gartner predicts that IT spend by CMOs is likely to outstrip CIO budgets by 2017," [1] says Pat Holgate, principal consultant for Teradata applications at Bytes Universal Systems. "Teradata is a leader in this space, and Teradata Connect 2014 is the premier window onto this new world."
Teradata Connect 2014, the ninth in this annual series of conferences, will be held at Stamford Bridge, the London home of Chelsea Football Club, on 3-4 June. It has been carefully designed to give senior marketers and digital marketers from companies around the globe the opportunity to discover trends and best practices in mobile and social marketing, omni-channel campaign management and marketing automation. Presenters will include marketing leaders and digital innovators from leading companies such as Nokia, E.ON, Lloyds Bank, Google and Facebook - as well as thought leaders from Teradata itself.
Magnus Bergstedt, a strategic account manager for Teradata solutions at Bytes Universal Systems in South Africa, attended the Teradata Marketing Summit 2014 in Los Angeles in March. He says that clients who attended the event benefited hugely from the opportunity to gain an insight into what their peers are doing in the data-driven marketing space, and how they are overcoming their challenges.
"Clients found it extremely useful to be able to compare their challenges and strategies with some of the best companies and thinkers in the world, both in plenary sessions and one-on-one meetings," says Bergstedt. "The opportunity to gain an insight into where Teradata, as a leader in this space, is taking the technology was also highly valued."
Says Holgate: "Online and mobile is changing everything. The inclusion of digital data in data-driven marketing is cutting-edge but is already yielding tremendous business gains for early users. Marketers who are serious about getting quantifiable benefits from their data-driven marketing efforts need to attend this event."
[1] "By 2017, the CMO will spend more on IT than the CIO", available at http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webinar-Calendar.
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