Teradata, a division of NCR Corporation, has announced the launch of the Teradata Communications Logical Data Model (LDM) Version 5.0. NCR is represented in South Africa by National Data Systems (NDS).
The design of the latest version of the Communications LDM was based on experience gained in developing data warehouses for top telecommunications companies around the world.
"Teradata`s latest enhancements to the Communications LDM provide the additional value of answering strategic questions on customer and enterprise-wide issues facing the communications industry today and in the future," says Simon O`Hagan, general manager, Teradata Solutions Group, NDS.
"Through the implementation of data warehouses at leading communications companies, we have greatly enhanced the design and capabilities of the Communications LDM. This new design helps companies better manage their customer relationships and drive increased revenues."
The Communications LDM is the strategic customer relationship management (CRM) enabler and data model foundation for a Teradata data warehouse. It ties together all of the information about a communications company`s customers, relating customer events, status, accounts, contracts, product/service offers, sales channels, revenue, usage, network and campaign information to address any business question on customer acquisition, retention and growth. It recognises critical points of integration between customers, product usage and events, making it possible for applications to answer difficult business questions.
New enhancements introduced in Version 5.0 include: the ability to integrate with the Teradata Communications Fraud Management system, which helps companies identify current and evolving subscription or identification fraud-related schemes; integration with the Teradata Performance Measurement and Management system, which offers CSP-specific command and control capabilities; and integration with Teradata CRM Solutions for Communications.
"The Communications Logical Data Model provides an effective, flexible way to structure data so it meets the specific needs of the operation for which it is designed. Results are integrated to provide a single source of decision support information for users across the enterprise, giving them valuable insight into every aspect of the business," said David Hawley, analyst, Yankee Group.
The LDM graphically depicts the individual data elements that are stored and how they relate to one another, so users can visualise how the data is organised within the data warehouse environment. Using the Communications LDM as the foundation for its CRM solution will save a company time and resources in data warehouse development. The model also allows the data warehouse to grow as the business grows by adding modules, entities or sets of attributes.
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