Tricon Global Restaurants, Inc owner of the Pizza Hut, Taco Bell and KFC brands, has become the first quick-service restaurant business to begin implementing a global enterprise data warehouse.
The agreement with Teradata, a division of NCR Corporation, represented exclusively in SA by National Data Systems (NDS), includes professional services, software and hardware. The Teradata warehouse enhances customer satisfaction and drives increased restaurant efficiency by performing complex analyses of customer behaviour, product performance and promotions effectiveness.
"The creation of a global data warehouse will optimise operating efficiencies throughout our organisation," said Aylwin Lewis, chief operating officer, Tricon. "We will be able to enhance planning and analysis, generate better data consistency and produce major economies of scale," added Lewis. Tricon selected Teradata based on its retail expertise and strong track record.
The Teradata warehouse will be used as the foundation for a number of applications, including sales and consumer promotions analysis, menu mix management and product introductions, as well as to segment and analyse customer purchase behaviour across the Tricon brands.
"Teradata further enables companies like Tricon to analyse their business from both a global and local perspective," said Simon O` Hagan, general manager, Teradata Solutions Group at NDS. "Teradata can handle the massive volume of information from thousands of restaurant locations."
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Tricon Global Restaurants, Inc (NYSE: YUM), based in Louisville, Ky, is the world`s largest restaurant company in terms of system units with over 30 000 restaurants in over 100 countries and territories. The company`s brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style restaurant categories, respectively. Total worldwide system retail sales for the brands were over $22 billion in 2000.
Teradata Division
Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business.
NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology solutions to customers worldwide. NCR`s Relationship Technology solutions include the Teradata database and analytical applications such as customer relationship management (CRM) and demand chain management, store automation systems and automated teller machines (ATMs). The company`s business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading-edge hardware technology. NCR employs 32 900 in more than 100 countries, and is a component stock of the Standard & Poor`s 500 Index.
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