The Baron Group has changed the way they engage their customer base by using Turnstyle's Social WiFi platform, provided by local partner Xpertek Contact, part of the Xpertek Group of Companies.
The Social WiFi platform has allowed The Baron to not only provide their customers with an easy to use Free WiFi service while they are at the restaurant, but has also allowed them to gain insights into their customer demographics and behavior. This information is then used to tailor special offers to their customers at each restaurant.
The Baron has integrated the capabilities of Turnstyle into their existing social media strategy. Xpertek Contact's Social WiFi Marketing team has worked closely with Pink Vanilla, The Baron's Social Media agency to create content that informs customers of special offers and upcoming events. By working together they have ensured that The Baron's brand image is consistent across all media channels.
Gareth Spencer, marketing manager, for the Baron Group has only good things to say about the effect Turnstyle has had, "Our partnership with Xpertek Contact and Turnstyle has given us a brand new way to engage our customers. They love the fact that they get easy access to our Free WiFi, and are now more informed than ever about the events and specials that we are running, it's a real win-win situation for us and our customers."
According to Chris Cochrane, MD of Xpertek Contact, the demand for Free WiFi is growing in the SA consumer base, "Customers expect Free WiFi. Instead of this just being another overhead to the venue, the Turnstyle Social WiFi platform allows venues to get value out of it by giving them a new way to engage their customer through e-mail, SMS and twitter."
To reward their loyal customers, The Baron Group will be giving away a meal to the value of R600 to a customer from each restaurant who has used the WiFi in the past three months. So if you've visited The Baron recently, keep an eye out for an e-mail with your voucher, you could be the lucky one.
If you're interested in taking advantage of the benefits of Social WiFi for your business, give Xpertek Contact a call.
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