Intel Corporation has expanded its Channel Programs to include the new Intel Reseller Program and an expanded Intel Inside program for members of its worldwide dealer and system builder network. The Intel Reseller Program is an entry level category which offers members informative online training via the Intel Reseller Center, email newsletter with latest product and trend information and access to Intel`s members-only website. This site provides information on Intel`s latest products, pricing, and roadmaps, enabling members to serve their customers more efficiently. The Intel Inside Program works by allocating additional monies for a co-op advertising fund, and from today, the EMEA Channel can use Intel Inside Program funds for additional marketing vehicles including print, billboard, Web, transit, cinema and direct mail advertising.
More than one-third of Intel`s processor sales now go through the reseller channel, whose end-customers are largely small and medium businesses. By the end of 2003, Intel plans to increase the number of members participating in its channel programs to over 30,000 in Intel`s Europe, Middle East and Africa (EMEA) region.
"Intel`s channel program continues to evolve to better address our customers` needs," said Calum Chisholm, Channel Business Manager at Intel South Africa. "We see the Channel as an opportunity for growth and with the announcement of this new category we expect to increase channel members by approximately thirty percent across the region by the end of 2003." "The use of the Intel Inside brand and co-op marketing funds for new and emerging advertising mediums enhances the channel`s marketing efforts in today`s increasingly competitive marketplace," said Fathima Haniff, Public Relations and Market Development Manager for Intel South Africa. Last year, Intel announced that Intel dealers could use the Intel Inside logo in print advertising and on company Web sites in addition to broadcast advertising outlets. Dealers are allocated co-op marketing funds based on processor purchases. To qualify for the program, dealers must also successfully complete special training.
"Alternative marketing vehicles provide a cost effective way to reach the small business audience," said Louis Fourie, Group Managing Director at Pinnacle Micro, a local Intel Premier Provider. "It`s very important that Intel dealers selling systems based on boxed products have the advantage of this powerful brand recognized throughout the world. The use of the Intel Inside logo and co-op marketing funds will greatly enhance our marketing efforts as we move into an increasingly competitive market in 2002." Extensive Channel Programs
Intel offers an extensive Channel program which includes the Intel Product Integrator program (IPI) & Intel Premier Provider program (IPP). The Intel Product Integrator program builds on the e-communication benefits of Intel Reseller by adding benefits including financial promotions & channel rebates, channel development marketing funds, advanced warranty replacement and priority technical support. The Intel Premier Program is designed to meet the needs of qualified System Builders that demonstrate a commitment to leadership and technical expertise with Intel products and technologies. Whether it be expertise in desktop, mobile, sever or wireless solutions, the Intel Premier Provider program helps system integrators by increasing their visibility and credibility among potential customers and providing a wide variety of tools to grow their business, increase margins and extend expertise. This membership program offers a wide variety of relationship, technical, financial and marketing benefits. Each of these benefits is specifically designed to help strengthen the Premier Providers` technical expertise, business profitability and customer revenue.
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Intel, the world`s largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
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