AudienceOne recently released ChannelOne, a one-to-one marketing package which is already in use by Nortel Networks and Lexmark. This CRM add-on, web-enables access to information which fuels fires for rapid deployment of both Customer Relationship Management and Customer Relationship Marketing drives.
Very often companies implementing CRM solutions lose focus on exactly what they`re managing. How does one manage customers one doesn`t have? One of the ways of getting customers is through the time-old mechanism of marketing. A major issue in any marketing drive of any product, is to keep a conformity and unity dealing from the size of the labels on the shrink-wrapped box right through to the colour of the product name outside the building.
"We now have a way to control the use of our brand and leverage our marketing skills throughout the channel, while still giving each reseller the ability to reach their customers in a way that they feel is most effective." says Olivier Choron, Manager, SMB Marketing for Nortel.
ChannelOne provides an excellent mechanism to retain client interest. Utilising both database lookups and input supplied by the client, ChannelOne will build PDF documents catering exactly for that client`s needs. These documents can then be printed out, saved or e-mailed. "Too often have I filled out forms where pages 2 to 5 are not applicable" says Hugo Leuner, MD of Prisma Solutions, the local distributors of Cardiff Software`s products. "This is a waste of paper, ink and your client`s time," he adds. "ChannelOne will eliminate this problem dynamically and automatically and will enhance the ergonomics of the form while still adhering to design rules laid down by the marketing department."
Cardiff Software`s market-leading eTransaction products are used by Global 2000 organisations to automate the processing of online transactions, and to onramp forms and documents into database and eBusiness applications. With AudienceOne, businesses can now use incoming transactions and processing rules, to automate out-going customer interactions, while maintaining the quality and personalisation of the response documents.
Cardiff`s purchase of AudienceOne as well as their strategic alliance with Adobe Systems and subsequent release of PDF+Forms, signifies their ever-increasing commitment to supply quality, robust business based products and their focus to constantly expand and enhance their already powerful TELEform product range. More about Prisma Solutions:
Newly formed Prisma Solutions was officially launched in July 1999 after MD; Hugo Leuner sold the flagship company Goaldata two months previously. Goaldata was formed in 1988 as a Value Added Distributor specialising in the distribution and support of a range of network based fax products.
In conjunction with their strong and committed reseller base the company had achieved the leading position in South Africa in the implementation of fax server solutions to a multitude of companies ranging from small businesses through to large enterprises with many thousands of users. By selecting only the worlds best products in their specific categories the company could ensure complete customer satisfaction and the high productivity gains guaranteed a rapid return on investment.
Two years ago, Goaldata entered the lucrative and rapidly growing market of automated data capture with a product called TELEform, which was developed by American software giant, Cardiff Software. High volumes of hand written or typed forms received by fax, scanner, file, Adobe PDF or even HTML (Internet) forms, are read by the program, verified and converted into digital format and written to a number of popular databases.
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