In something of a bizarre twist, the owner of a local laptop and accessories retailer, The Notebook Company (www.notebook.co.za), has initiated a new monthly client award that "turns business upside down" by awarding the company`s "most unhappy client" with a gift voucher - with an accompanying promise to turn them into a happy client.
A sanguine Christopher Riley, the CEO of Pretoria-based The Notebook Company, said companies normally issue certificates or gifts to employees or clients of the month, "from a positive perspective".
"We will, instead, be awarding a gift voucher, every month, to our most unhappy client. This might sound bizarre, but I believe that in order to be successful in business you must realise, too, that companies have unhappy clients.
"I want to turn things on their head by issuing these clients with a gift voucher every month, with a promise that we, as a company, will try our utmost to turn them into happy clients. I think by recognising your weaknesses you can improve and turn them into strengths."
He also urged customers to contact him at: chris@notebook.co.za, or CARE@notebook.co.za.
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