With the growing imperative for enterprises to get closer to their customers and the advent of data-driven business strategies in recent years, the debate continues within many organisations: do we bring data analysis in-house or do we outsource it?
If you are not already well down the path of data-driven marketing, fuelled by actionable consumer insights, then now is the time to start planning for it. With many marketing departments starting - or already in - their respective annual planning process for 2015, a focus on data and analytics should be paramount.
Effective Intelligence cultivates strong partnerships to deliver end-to-end analytic solutions, translating into a competitive advantage for your business.
Here are just a handful of reasons why key partnerships are a cornerstone to Effective Intelligence's long-term client relationships:
1. Data enrichment: Effective Intelligence provides its clients with a competitive advantage by overlaying your data on its comprehensive, legal and ethically built data set.
2. Speed to market: Partnering with Effective Intelligence helps you achieve your analytic objectives faster.
3. Greater flexibility: Effective Intelligence offers more flexibility in keeping with the ebb and flow of the workload, especially on time-sensitive projects.
4. Lower cost: There is lower risk involved in partnering with Effective Intelligence because it shares your risk, making the relationship more sustainable going into the future.
5. External objectivity: Effective Intelligence looks at your data from an entirely fresh perspective. Captains of industry have learnt that gathering data, analysing it and turning it into effective action is a process that not only requires insight, but will deliver profitable rewards.
An outsourced partnership with the right service provider - one that can connect data to business objectives and influence marketing impact - is an excellent option to get started today. Visit Effective Intelligence's Web site on www.e-intelligence.com to find out more about how the company works.
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