When it comes to an investment as critical as technology, don`t be blindsided by the cheapest offer` is the message coming from Microsoft South Africa with the start of the Windows Genuine Advantage campaign.
Unlicensed and counterfeit software threatens not only the entire software industry, but also other industries that create products built on intellectual property.
"If you`re using software that isn`t genuine - even if you`re not aware of it - you are at much greater risk for malicious code such as worms, viruses or spyware," says Jonathan Hatchuel, business group manager: Windows client at Microsoft South Africa. "You have no warranty protection, upgrade options, or access to the technical support that comes with genuine software."
In addition to the increased potential for viruses, consumers who acquire pirated software could find they are missing key elements, such as user manuals and product identifications, Certificates of Authenticity, end-user licence agreements and even software code. Customers with unlicensed software are also ineligible for technical support or upgrades. Microsoft continually researches the viability of new anti-piracy technologies, such as holograms, to maintain the integrity of the distribution channel and reduce the costs of piracy.
The Business Software Alliance reported that in 2003, an incredible 36% of software used worldwide was unlicensed, pirated or counterfeit. Additionally many users of counterfeit and unlicensed software are not aware that their software is not genuine. The negative impact of software piracy is not limited to these consumers who spend millions each year on software but it has a negative impact on local and regional economies.
By educating customers about anti-piracy, working with partners to improve enforcement and investing in technology to make it easier to identify and protect against counterfeit software, Microsoft can better assure that users and businesses will fully enjoy the benefits of using quality, supported software.
"There is a considerable need to educate consumers, particularly in small and medium-sized businesses, about the importance of knowing how to avoid purchasing unlawful software as well as how to ensure licence compliance," continues Hatchuel. "Customers need to take extra caution to avoid being duped and putting their information systems at risk. As a company, we have made significant investments in our products and believe consumers benefit when they have a clear choice of products and an understanding of how those products will perform when chosen."
Consumers and resellers are encouraged to become familiar with the warning signs that can help them identify counterfeit or the supply of illegal software:
* Prices that are `too good to be true`.
* Backup disks or CD-ROMs with handwritten labels, or components that appear to be of inferior quality.
* Manuals that appear to be photocopied or are of inferior quality.
* Software that is not accompanied by a user manual that incorporates a Certificate of Authenticity, backup media and an on-screen end-user licence agreement.
If you use Microsoft technology, you can determine if the software you are using is legitimate by visiting http://www.genuine.co.za. If you see a software deal that looks `too good to be true`, it probably is. Dealing with only well-known, reputable resellers that buy from authorised distributors will help ensure that you are protecting yourself and your business.
Share
