South African tyre company Tiger Wheel & Tyre introduced an e-commerce Web site for its customers yesterday, designed for customers to purchase and place special orders for its products that are available online.
The company says this option is primarily intended for customers who have busy schedules during retail shopping hours. "Whether it's because they live far from town, are pressed for time... or simply prefer the convenience, people increasingly want an online purchasing option, in addition to the traditional shopping experience," says group marketing executive, Joe du Plooy.
The site also provides information and advice about the company's products and services. Du Plooy says this has made shopping for wheels and tyres more convenient for customers.
Du Plooy believes that South Africa is ready for this offering and the company claims to be the first bricks and mortar chain to offer these services online.
Originating in a backyard in 1967, the company sees this as a milestone. "Our first order of business was to revolutionise the wheel and tyre shopping experience. Back then fitment centres were dirty, greasy garages and we turned that around with a sleek look and experience that included bringing fitment bays to the front of the shop and to a level where they could withstand customer examination."
Although the service will not offer deliveries, customers will have the convenience to choose any of the company's stores to pick up their orders from. "They moreover have the option to simply collect those products or use another company innovation, the "Book A Bay" service, to schedule an appointment to have them fitted," explains Du Plooy.
The company says it is eager to see the country's response to its new service.
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