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Tinderbox new contracts top R10-million

Johannesburg, 27 Nov 2000

Tinderbox has raked up new contracts for the design, development and integration of multimedia and -related projects valued at over R10-million in the past six months.

These range from the development of creative online marketing concepts to complex web development and back-end integration for a host of clients including Avis, Citadel, Microsoft SA, Multichoice, Rennies Travel and Saambou.

Now, in response to demand from clients with multinational operations, tinderbox - a wholly-owned subsidiary of JSE-listed secure electronic payments company, Prism Holdings - is to open a London office in January 2000.

"Our expansion into London is aimed at providing a business management function to existing and future UK- and Europe-based clients. Creative work will continue to be undertaken in Johannesburg as well as the reformed Cape Town branch of tinderbox that has been set up to replicate the Johannesburg success story.

"tinderbox will continue to work closely with Prism Transactive, particularly when projects require end-to-end commercial and transactive integration," explains tinderbox MD David Blyth.

"tinderbox is an innovator in the new media space drawing on its branding, marketing, and user interaction skills and experience in these new, virtual environments. Some of the contracts signed since we closed the loss-making tinderbox operation in Cape Town at end-May and refocused the organisation, reflect growing corporate buy-in to the power of the Web as they involve extensions or enhancements to earlier projects completed by tinderbox.

"Other contracts involve projects for new clients. However, a rapidly emerging trend is that the majority of briefs received demand the creation of interactive communication solutions which seamlessly integrate creativity and technology with sensible marketing and business practices.

"This is tinderbox`s strength. In addition to our interactive branding, creative and usability design skills, we draw on Prism Transactive`s expertise in secure transaction technology, business systems integration and project management to provide our clients with e-business solutions which work.

"Now, with the opening of our London office, we`ll be able to offer UK companies the same award-winning creative and technology offerings at competitive rates," Blyth concludes.

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