A new customer rewards programme from the Automobile Association (AA) was launched on 19 June. The programme, which includes more than 1 500 partner outlets, is set to be one of the most comprehensive - and rewarding - in SA.
"It offers a tangible rand value to rewards in the form of CashBack," says Michelle Branco, business-to-consumer manager at communications company, Tiscali, a partner in the programme.
"The AA World of Benefits programme works like this: when someone signs up for AA membership they are issued with a card which works much like a credit card. Using our company as an example, our subscribers who are part of the AA World of Benefits programme pay their monthly R145 Internet access fee. Because they are AA customers they receive 33% (R47.85) per month back from us.
"Over a year that adds up to R600 which gives change from the annual average AA membership fees," says Branco.
The card works like a regular payment card. The CashBack that a user earns back is credited to the card which can be used to pay for meals, movies, air tickets, accommodation and goods from a number of partners.
Says Branco: "Once the card is loaded with CashBack, that CashBack can be spent in a variety of establishments. Members of the AA World of Benefits include Southern Sun, Sun Air, British Airways, Nu Metro, Nikon, Weber, Weight Watchers, Holiday Inn and Hifi Corporation, among hundreds of others. The AA World of Benefits programme also forms part of the international Show Your Card and Save programme which offers AA members discounts at more than 83 000 businesses in 35 countries.
"There`s a snowball effect too - the more you use the card, the greater the earnings in actual rand terms. We believe this will become one of the most popular customer loyalty programmes in SA," she says.
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Tiscali (previously World Online) is a premier communications company offering Internet and cellular services to home, business and corporate users. In addition, Tiscali has a popular portal with over 2 million visitors every month.
Tiscali is a wholly owned subsidiary of Tiscali International, which is listed on the Paris and Milan Stock Exchanges and is the second largest Internet service provider in Europe, providing access and a wide variety of content, applications and services to its customers. It has the largest geographical footprint of any European Internet provider with local operations in 15 countries and 7.3 million active users.
The company is set apart from other market players through its customer-focused solutions offering unique, value-added services. These include voice and data connectivity, e-commerce solutions, VPNs, server and application hosting, e-mail solutions, Web site development and hosting, portal advertising and security applications. Tiscali seeks to provide holistic communication solutions delivered over both fixed and mobile telecommunications networks.