Tiscali has announced a new solution that has been developed to make it as easy as possible for companies of all sizes to increase traffic to their Web site. E-traffic is a subscription-based service that ensures Web sites are submitted to key search engines, and re-submitted on an ongoing basis to keep site rankings as high as possible.
E-traffic makes use of all the most popular local and international search engines, including, among others, Google, Ananzi, AltaVista, Excite, Aardvark and Gauteng.com.
"Without a pervasive presence, most Web sites are lost among the millions of other sites competing for the attention of the average Internet user," says Julie-Anne Doyle, Head of Consumer Products, at Tiscali South Africa. "If your Web site is not getting the number of hits you expected, it`s in all likelihood because you`re not doing enough to get right in the face of active online consumers."
E-traffic adds extra value by providing a view of detailed statistic reports on Web site hits, search words used to get to a Web site and search engine spiders visiting a site.
The service includes re-writing of an organisation`s home page in meta tags and hidden words. Doorway pages are created that target specific search engines to improve search engine rankings.
"Indexing all pages, images and links on the Web site further ensures deep registration in the various search engines. Ongoing re-phrasing of power scripting and optimising each individual page for different engines forms part of the service and pages are kept up-to-date with search engine requirements," says Doyle.
"While the features of E-traffic are very powerful, it takes some time before showing major results. Subscribers should expect an average timeframe of about three months before seeing a notable increase in traffic to their sites," she adds.
E-traffic is available to users who have their Web site hosted with Tiscali and are subscribed to the Livestats statistical package. The service costs R855 (including VAT) per month.
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Tiscali (previously World Online) is a premier communications company offering Internet and cellular services to home, business and corporate users. In addition, Tiscali has a popular portal with over 2 million visitors every month. Tiscali is a wholly owned subsidiary of Tiscali International, which is listed on the Paris and Milan Stock Exchanges and is the second largest Internet service provider in Europe, providing access and a wide variety of content, applications and services to its customers. It has the largest geographical footprint of any European Internet provider with local operations in 15 countries and 7.6 million active users.
The company is set apart from other market players through its ability to offer voice and data communication solutions delivered over both fixed and mobile telecommunications networks.
http://www.tiscali.co.za
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