TomTom Africa is proud to announce its association with the Embassy of the Kingdom of the Netherlands and House of the Future.
House of the Future will take place from 16-20 November at the Turbine Hall, in Johannesburg, where key thought leaders and industry stakeholders will come together to generate solutions for shared challenges in the health, logistics, energy, agri-food and water sectors. The five-day festival of economic and cultural events will revolve around the question: how can we #CocreateSA?
The programme includes events such as: a workshop on climate-smart agriculture, a glimpse at electronic noses for sustainable port development, a brainstorm on ecological air transport, and an interactive session on 3D training apps for surgeons.
House of the Future will also host high-profile events on education and entrepreneurship, including international phenomena such as 'TEDx Johannesburg' and 'Get in the Ring', better known as the 'Olympics of Start-ups'.
In #CocreateMyCity, South African students from University of Johannesburg and Wits will work together with students from two Netherlands universities on challenges identified for them by the City of Johannesburg.
TomTom Africa will offer value-added support during the workshop by allowing students access to TomTom's technology, with the assistance of technical support staff and mentors on site. They are also bringing their latest products for the students to use as well as prizes for the winning team, catering, airtime and more.
The initiative of the Embassy of the Kingdom of the Netherlands has a main objective to bring together Dutch and South African companies and help address local socio-economic issues by finding synergies and solutions that can grow business in South Africa, especially in the sectors of health, water, transport, energy and agriculture.
"Our involvement stems from our global association with the Netherlands," said Etienne Louw, General Manager. "The objective is to grow the business relationship between South Africa and the Netherlands, and in turn, open doors for the youth and businesses of South Africa."
The Netherlands Prime Minister, Mark Rutte, will be a guest of honour of House of the Future during his visit to South Africa, on 17 and 18 November. Together with his trade delegation of over 75 companies, Rutte will explore how to #CocreateSA with his South African partners.
"House of the Future provides a unique opportunity to rethink what our tomorrow should look like," said Marisa Gerards, Netherlands Ambassador to South Africa. "Our ability to fundamentally challenge the status quo lies in our shared experiences, visions and ideas."
The programme will culminate in a celebration of cultural events in the field of film, music, art and dance on Friday 20 November. More information on the complete programme is available on Houseofthefuture.co.za.
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