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Tracer Mobile Workforce launches in South Africa

Johannesburg, 01 Nov 2011

Tracer CQM and Software International have, for the past 10 years, made a notable difference to the sales organisations of leading South African companies under the trade name (Tracer CRM. http://www.tracercqm.com/).

Their highly intuitive sales tools, consulting services and applications have come a long way from the knock-and-drop sales approach of yesteryear to the multiplatform, highly engaged cloud-based service that is sold in leading countries throughout the world. Today marks the official launch of the new company, Tracer Mobile Workforce.

Tracer Mobile Workforce is a software and integration company that provides solutions that help to manage bi-directional communication and activity management between a company and its distributed workforce. Whether you're challenged to provide improved customer data, conduct research surveys out in the field, improve overall company communication, ensure workflow efficiencies in your operations cycle, respond to customer queries speedily, or if your objective is simply to improve overall productivity and shareholder value, Tracer Mobile Workforce has a solution for you.

“We are extending our principles and technology to other functional areas within businesses that are required to communicate with a mobile workforce and to companies that have a distributed business model - a reality for most large organisations today,” comments Cobus van Graan, CEO. “Although we already have a range of clients and great case studies that showcase our offering, the new name and various branding changes, including a new Web site, collateral, refined logo, new tagline and an enhanced value proposition to our resellers, represent our formal entry into the market.”

Tracer Mobile Workforce offers companies the option to define the outcome they want and then to choose from a range of modules that are all interoperable and integrate easily with existing bespoke and accredited software packages and hardware platforms available in today's market. Varying levels of integration and development may be required, and Tracer will work with you in partnership to ensure powerful reports are set up to allow for ease of flow of key management dashboard data that can be made available in real-time.

The benefits are immense and will be experienced throughout the value chain from management through to the end-user. High achieving staff, productive outputs, up-to-date and in-touch management, critical data flow in real-time, are all results that have already been proven by sales organisations, mobile medicine companies, and medical researchers' manufacturing plants using the Tracer Mobile Workforce platform.

“We are incredibly grateful to our clients and the great relationships we have maintained over the years that have helped us achieve our envisioned success. It's now time for our next phase of growth, and we're ready to tackle new markets, territories and applications of our technology, building on from the essence of what we have established,” concludes Van Graan.

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Tracer Mobile Workforce

Tracer Mobile Workforce provides technology solutions that optimise the productivity, management and information flow between a company and its distributed workforce. Sold exclusively through resellers, our activity modules are designed to integrate seamlessly with your existing technology platforms and operate on multiple mobile and desktop technology platforms. For more information, please visit www.tracermobileworkforce.com.

Editorial contacts

Kerryn-Leigh Anderson Eksteen
Zenkai Communications
(+27) 82 457 7236
kerryn@zenkai.co.za
Cobus van Graan
Tracer Mobile Workforce
0861 999 898
cobus@tracermw.com