World Wide Worx has unveiled a digital analysis tool, Webagility Vision, that uses eye-tracking technology to test usability of digital media.
World Wide Worx MD Arthur Goldstuck says: “While the established Webagility service evaluates a Web site from a best practice perspective, the Vision tool has the effect of placing the site or app owner inside the heads of the audience, seeing through the eyes of the user.”
According to Goldstuck, the tool is equally effective across platforms and can be used to provide assessment of Web pages, mobile apps, mobi sites and any other digital content.
The full service is targeted at corporate clients, but a scaled-down version is also available for a quick analysis of sites or apps under development.
The Webagility Vision service can show all of the area where users' eyes focus and fixate, providing a visual representation of what is seen and what isn't seen by users.
Goldstuck says Webagility Vision is the first in-depth, cross-platform digital analysis tool in SA. “It can, for example, measure the effectiveness of a Facebook or Twitter presence at the moment of exposure to a visitor, compare it to that of competitors, and then provide a roadmap for enhancing its effectiveness.”
Webagility Vision is the latest addition to the Webagility suite of tools and services already offered by World Wide Worx.
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