Global security software vendor, Trend Micro is looking to grow its South African and African market share.
The company believes the local market has high growth potential. "In fact, when we decided to take a closer look at the market and map its potential in 2012, we were astounded at how much more potential there is in the region than what we originally saw," says Ihab Moawad, VP for Mediterranean, Middle East and Africa at Trend Micro.
"It is against this backdrop that we have taken a strategic decision to grow our presence in the country throughout 2013 as well as further invest into growing the local channel. We began the growth process towards the end of last year when we took the strategic decision to appoint a dedicated South African country manager by way of Gregory Anderson," he adds.
Moawad says the company has plans to grow the number of people within the South African team and use the region as a base to extend operations into West, East and central Africa (WECA), as well as manage the rest of Africa from SA.
He adds that after closer analysis of the African market, the company believes it can secure double-digit market share growth across the continent.
"The remainder of this year will see the South African Trend Micro team grow in capacity, as we gear ourselves to growing our physical presence in Nigeria and Kenya, throughout 2014," states Moawad. "We will also look to use the remainder of the year to grow our market share as well as brand awareness of our offerings and what they can do for our customers.
"In our experience, the South African security market is relatively immature in its approach to virtual and virtualised security as many still run agent-based environments. To this end, we are looking forward to bringing the local market a taste of agentless security. In fact, our latest release of Deep Security 9 has been qualified to reduce costs for a customer by two thirds.
"The growing concern around the rise in targeted attacks is also an area where we can support our South African customers with our Deep Discovery products. Deep Discovery has been developed to help businesses mitigate the growing risk from sophisticated targeted attacks in a virtual and cloud environment, and has been engineered specifically to not only help organisations neutralise the growing menace of targeted attacks, but also offer in-depth analysis to prevent similar attacks in future," he concludes.
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