Trend Micro honoured with Porter Prize 2003 for unique strategies, innovation, management

SecureData, a member of the JSE-listed ERP.com Group, and the southern African distributor for Trend security software, today announced that the latter has won the prestigious Porter Prize for 2003.

This annual prize is awarded based on recognition of companies that have achieved and maintained superior profitability in a particular industry though implementation of unique strategies based on innovations in products, processes and management methodologies.

Since its start in 1988, Trend Micro has focused on being a leading anti-virus solutions provider, and concentrates on the continuous development of innovative technical products and services that help customers manage the costs of virus outbreaks through Trend Micro Enterprise Protection Strategy.

Selection criteria for the Porter Prize are based on superior sustained profitability, unique value propositions, strategic continuity over time, innovations that enable strategy, utilisation of capital, a distinctive value chain, and an overall fit across different activities within the organisation. Collectively, these criteria help reflect the sustainability, manageability and flexibility of the organisation.

"'This is a great honour to be recognised by the academic and business community for the advances Trend Micro has made in the areas of strategy and innovation," commented Steve Chang, CEO, chairman and co-founder of Trend Micro, Inc. "What has made Trend Micro so successful is not only our innovative technology solutions, but our focus on business strategies that keep us aligned with our customers' needs."

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Established in honour of Professor Michael E Porter of Harvard University, a leading authority on business strategy, the Porter Prize is organised by the Graduate School of International Corporate Strategy at Hitotsubashi University in Japan, and specifically recognises those companies that are headquartered in Japan and are more than 50% Japanese-owned. The selection committee is comprised of academic leaders knowledgeable in competitive strategy from several of Japan's top universities.

In a BusinessWeek article on 22 September 2003, Trend Micro was featured as one of a new type of high-tech global organisation, referred to as 'transnationals', in which executive functions and core corporate functions are dispersed to take advantage of localised resources and available talent. This has been viewed as part of an evolution of new global business models. In 2003, Trend Micro was also the focus of a Harvard Business School case study that examined the organisation and management style that has contributed to Trend Micro's unique approach and presence in the security industry.

Trend Micro has held the market leadership position in both the gateway server and e-mail server-based anti-virus markets for the past three consecutive years, according to IDC (2003).