Johannesburg, 11 Apr 2011
Master Data Management is the South African reseller for Trillium Software, which today announced an alliance with Microsoft (NASDAQ: MSFT) that will drive seamless integration between the Trillium Software System data quality solution and Microsoft Dynamics CRM 2011customer relationship management (CRM) software.
As a result, Microsoft Dynamics CRM users who choose to leverage integrated Trillium Software data quality services can ensure that global customer data is accurate and fit-for-purpose, whether using on-premises or cloud deployment models (utilising the Windows Azure platform).
Says Gary Allemann, Managing Director at Master Data Management: “Business applications such as CRM are ultimately more effective if the information flowing through it is holistically managed with automated data quality solutions. Applications deliver business value if the data is cleansed in real time to ensure users have the best information available at their fingertips. Trillium Software's certified interfaces ensure that this can happen seamlessly.”
“Microsoft Dynamics CRM is designed to offer a flexible and extensible framework to enable organisations like Trillium Software - which have deep industry expertise - to integrate and deliver rich business value to customers,” says Mark Albrecht, director Microsoft Dynamics ISV Strategy. “We are pleased to be working with Trillium Software to deliver strong value to current customers while enabling expansion into new growth markets.”
Data will be evaluated and cleansed at the point of data entry, ensuring it is more accurate and therefore, more valuable earlier in its lifecycle. Access to Trillium Software cleansing and matching functionality can occur via a data quality services call from Microsoft Dynamics CRM to the Trillium Software System in Windows Azure or any on-premises implementation.
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