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TRUENAV highlights why cloud PBX isn’t always the best choice for businesses

South African telecoms provider TRUENAV explains why cloud PBX solutions, while popular, aren’t always the right fit for every business. The company highlights key scenarios where on-premises or hybrid PBX systems can offer superior reliability, security and cost-effectiveness.
Johannesburg, 03 Dec 2025
While cloud PBX solutions come with plenty of benefits, it is not always the right fit for your business.
While cloud PBX solutions come with plenty of benefits, it is not always the right fit for your business.

As businesses navigate the digital era, we’re seeing a notable shift towards cloud PBX communication solutions. TRUENAV, which positions itself as a leading South African provider of telecommunications solutions, highlights that while cloud PBX (private branch exchange) comes with plenty of advantages, it is not always the best choice for every business.

“In 2004, industry experts predicted that traditional on-premises PABX systems would become totally obsolete by 2008. Yet many manufacturers still operate today, with production roadmaps extending well into 2035,” said Etienne Tredoux, CEO of TRUENAV. “Additionally, new entrants from America, Europe, the Middle East and Asia continue to innovate the space. The reason is simple: there are valid use cases for on-premises and hybrid solutions that businesses cannot overlook.”

Understanding the cloud PBX trend and the myth of 'cloud is always better'

Cloud PBX has grown in popularity because of its undeniable benefits, such as scalability, remote accessibility and reduced upfront hardware costs. For businesses that want to cut IT overhead costs and support remote and hybrid work structures, cloud PBX systems can provide you with a major advantage. But the narrative that “moving to the cloud solves everything” is misleading.

TRUENAV cautions against assuming all cloud systems are universally better, and businesses should instead make informed decisions based on their unique operational needs, rather than following trends blindly. Cloud PBX systems are heavily reliant on stable, high-speed internet, and for businesses in areas with inconsistent bandwidth, this dependency can introduce a significant amount of risk.

While the subscription-based cloud pricing can seem cost-effective initially, it may lead to higher long-term costs, especially for businesses managing high user counts or complicated telephony requirements. As such, the idea that cloud PBX is the best solution for all is not necessarily true.

Valid use cases for on-premises and hybrid PBX

In some cases, the operational requirements of the business make on-premises or hybrid PBX solutions a more practical choice. TRUENAV has identified several such scenarios:

Mission-critical reliability and health and safety requirements: Environments like hospitals, manufacturing facilities and hotels depend heavily on uninterrupted voice communication. The internal telecommunications system is key for emergency alerts, guest services and operational co-ordination. In cases like these, internet outages can compromise both safety and service quality, making an on-premises PBX essential.

Regulatory compliance and data sovereignty: Industries such as finance, legal and government often require strict control over voice data for compliance purposes. Keeping infrastructure on-site helps to meet these regulatory demands and avoid any cross-border data issues.

Cost predictability for high-volume operations: For businesses with large call centres or high user counts, subscription-based cloud pricing can quickly become unsustainable. On-premises systems provide the flexibility that cloud PBX cannot always offer.

Customisation and integration: Any organisation with complex processes or legacy systems will need telephony solutions that integrate seamlessly with CRM, ERP or specialised applications. On-premises systems provide the flexibility that cloud PBX cannot always offer.

Security and risk management: Businesses handling sensitive information can reduce exposure to third-party vulnerabilities by maintaining control over on-site PBX infrastructure, helping to maintain strong security protocols.

Call recording costs: Businesses that need to keep call recordings for an extended period of time will find it less expensive to store the recordings on-premises.

Hybrid models: The best of both worlds

TRUENAV advocates for a flexible, tailored approach. A hybrid PBX model, which combines the reliability of on-premises systems with the flexibility of cloud solutions, is increasingly being recognised as the perfect compromise. A hybrid PBX system allows businesses to maintain continuity, control costs and scale efficiently without sacrificing control or security

TRUENAV’s commitment Smart communication solutions

TRUENAV has decades of experience in the South African telecoms landscape, specialising in designing communication systems that align with your organisation’s unique objectives. From cloud PBX to on-premises systems and hybrid configurations, TRUENAV’s team provides expert consultation and implementation services, guaranteeing seamless connectivity, improved efficiency and a maximum return on your investment.

Take the next step

Before transitioning to cloud PBX, TRUENAV encourages businesses to engage with communication experts. A personalised consultation with TRUENAV can help you determine the ideal solution, whether that’s cloud PBX, on-premises or hybrid. TRUENAV’s goal is to support business growth and operational excellence while serving as your telecommunications partner.

Contact TRUENAV today! 

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TRUENAV

TRUENAV is a leading TechCo and provider of advanced business communication solutions, helping businesses in South Africa and beyond achieve reliable, secure and cost-effective telephony systems. With decades of experience and expertise spanning cloud PBX, on-premise PBX and hybrid PBX solutions, TRUENAV provides businesses with customer-centric service and personalised communication solutions. TRUENAV empowers organisations to stay connected in an ever-changing digital landscape.

Follow TRUENAV on LinkedInFacebook and Instagram. 

Website: https://www.truenav.com/

Editorial contacts

Etienne Tredoux
CEO, TRUENAV (Pty) Ltd
(021) 597 2660
info@truenav.com