IT security awareness has been on the rise among Turkish organisations, according to a study by IDC.
The market research firm notes that the need for better regulatory compliance and risk management, as well as the emergence of new business models such as cloud and virtualisation, have been driving demand for security software and solutions in the country.
IDC says the Turkish security software market totalled $63.84 million in 2011 and is expected to grow by approximately 11% in 2012.
In the longer term, IDC expects the Turkish security software market to expand at a compound annual growth rate of 10.6% by the end of 2016.
"After two high-growth years in 2010 and 2011, the Turkish security software market will continue growing, but at a more conservative rate," says software market research analyst Ay?e Kaptano?lu, IDC Turkey.
"Security needs reflect new technology trends. Organisations are adopting the latest technologies, such as virtualisation, cloud computing and mobility, which subsequently drives the uptake of security solutions. Security investments in Turkey remain below optimum levels, but we can see that companies increasingly view security as a business need and have started to invest in it accordingly."
In 2011, the top IT security software vendors in Turkey were Symantec, McAfee-Intel, Websense, Eset and Kaspersky, says IDC.
Taken together, it adds, these vendors controlled more than half of the total market, pointing out that finance was the largest vertical in terms of security software investment last year, while the government sector ranked second and the communications sector placed third. Other major verticals driving security solutions spending in the country in 2011 were home and combined manufacturing.
"Besides new technology uptake, one of the main drivers of security spending in Turkey has been and will continue to be compliance with government regulatory requirements aimed primarily at data protection and privacy," says Kaptano?lu.
"Such policies have been encouraging awareness of IT governance standards, as well as risk-management issues like business continuity and information security."
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