Realmdigital has rebuilt the partner Web site for Desmond Tutu's HIV Foundation.
The aim was to give the site a strong visual appeal and to allow the foundation to take control over its own content.
"We realised we needed a new platform, as the previous Web site was unsupported and difficult to use. We came upon Realmdigital, which offered a highly compelling package that could assist with showcasing the foundation's contribution to HIV research and community work," said Lavinia Crawford-Browne, personal assistant to archbishop Desmond Tutu and marketing liaison officer for the foundation.
"We commissioned a video to feature on the site, which might seem extravagant for a non-profit, but given modern information consumption trends, it was worth it, as the site is now appealing and easy to navigate and meets the information requirements of those interested in HIV and tuberculosis, as well as potential donor partners," she adds.
Crawford-Browne says the foundation was impressed with Realmdigital's support. "They stood by us from the start, to ramp up our knowledge of the CMS, and covering technical issues as well as instances where we wanted extra functionality or simply needed guidance.
"We are well aware that there are many more bells and whistles that Realmdigital is just dying to show us in Platform, and there is real enthusiasm here to prioritise the site. I have a list of ideas for future functionality, and for someone who started off asking a lot of stupid questions, I now have confidence that I might be able to handle some of it myself," Crawford-Browne adds.
Simon Bestbier, account director at Realmdigital, notes that the site is based on Platform, Realmdigital's content management system. He believes Platform will load well under any volume of visitors. Regarding future functionality, he says additional modules in Platform can be made available to the foundation as needed.
"We are looking at tighter integration with donation systems as well as e-marketing options, including newsletters. We think Web site analytics could identify additional necessary design or functional adaptations going forward," he says.
Crawford-Browne describes the site as a work in progress. "Things change, so it can never be complete; however, for the foreseeable future, Realmdigital is our preferred partner in taking this major marketing tool forward."
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