Two new leading digital ecosystem enablers: API adoption and analytics big data model standardisation

Johannesburg, 19 Nov 2020

The rise of digital ecosystems and new innovative business models requires the standardisation of data for advanced data analytics crossing organisational boundaries, as well as standard API adoption. These two elements will significantly reduce enablement and integration costs and enhance speed-to-market and scalability of new business model adoption.

Standards that are applicable across industries are invaluable as integration needs expand horizontally to drive value for organisations and their customers. Deploying these data models and API standards on hybrid infrastructures covering cloud-based and in-house legacy systems can be complex because of diverging technologies and multiple suppliers involved in existing architectures. This is why API adoption and analytics big data model standards can sometimes be resource intensive and costly for companies, in spite of the promise of scalability, agility and speed-to-market benefits in the long term.

Integration Platforms enabling low- to no-code configuration which spans omnichannel UX, real-time data and micro-services connecting channels and sensors to legacy systems, play a major role in addressing these pressing challenges. Implementing these also alleviates the dependence on legacy system skills and in-house capabilities.

This year’s Digital Transformation World 2020 event provided an excellent opportunity to showcase how analytics big data standards and customer and product centric APIs can easily be implemented. Demonstrations by Globetom highlights the ease of implementation of the telecommunications analytics big data standard (GB979D) for an Analytics Big Data Repository (ABDR), the TMF620 Product Catalogue Management API, and the TMF658 Loyalty Management API. Even though these standards were developed globally by the TM Forum with a telecommunication industry foundation, they are relevant to other industries. The customer and product APIs have been prioritised globally by organisations due to the economic downturn and strategic priorities shifting to revenue generating capabilities. The diagram below displays the business benefits of adopting the analytics big data (ABDR) standards:

Big data standardisation using the emerging TM Forum ABDR standard for communications and digital service providers delivers a new and unique opportunity to bring data from disparate sources into a common data format to enable market research, real-time insights and analytics. This is illustrated below, where the purchase activity of two competing brands can be mapped geographically in real-time:

The Globetom Web site hosts videos and demos that illustrate the speed and ease of implementation of these standards and APIs utilising the Globetom Orcha advanced Integration Platform as a Service (iPaaS) stack.

Visit our Web site at to watch our videos and book further demos.

The TM Forum Digital Transformation World Series 2020 was a multi-week, fully digital event for industry knowledge exchange, collaboration and innovation. It was recently staged by the TM Forum – the predominant global organisation for telecommunications standards and innovation. As one of the leading exhibitors at the conference, Globetom illustrated how technology removes the obstacles experienced by many organisations in open API adoption and analytical big data standards implementation. Globetom has been an active contributing member of the TM Forum since inception, participating in Standards Contribution and Catalyst (Proof of Concept) Projects since 2016, and, as such, won the innovation award for the best catalyst initiative in 2020. We are also a contributing member to the Open Digital Architecture initiative. 


Globetom provides global companies with agility and speed-to-market at scale by developing highly engineered cloud-ready technology which leverages APIs and related process capital, resulting in bespoke solutions for real-time integration.

Globetom was established in 2002 in South Africa and has since developed specialised solutions in the aviation and telecommunication sector globally. Globetom has a presence in the following markets: USA, New Zealand, UK, Zambia, Lesotho, Japan, Canada, UAE and South Africa.